Myxer and Greystripe join hands to provide high quality mobile games - absolutely free

Myxer Inc., market leader in ad-supported mobile content, recently joined hands with Greystripe, one of the largest distributors of ad-supported mobile applications and mobile games, to provide their users with free, high-quality mobile games.

Myxer Inc. offers free ringtones, pictures, videos, and more for its huge community which keeps growing by the day and now it has added ad-supported mobile games to the list. Greystripe has a huge catalog of over 800 high quality mobile games and thanks to its partnership with Myxer, you will be able to download and use these mobile games absolutely free of cost.

Greystripe’s ADWRAP Catalog Platform will help Myxer distribute the mobile games to its community of users. Myk Willis, Founder and CEO of Myxer, says this partnership will take both Myxer and Greystripe to the next level as far as mobile users community is concerned. He says that it is a natural progression for both the companies involved and it will benefit both of them in a significant manner.

In my opinion, Myxer and Greystripe are companies that have made use of mobile advertising to the maximum. Giving free mobile applications and free mobile games to millions of people is by no means a small task and mobile advertising has made it possible. This is a very healthy sign for the industry as we can soon see more companies taking a leaf out of Myxer’s book and follow suit.

Ironically, we still have carriers that charge their customers for downloading ringtones and videos. Hopefully, companies like Myxer will change all that. After all, why would anyone want to pay for mobile ringtones, images, videos, and games, when you can get ‘em all for free?

Categories: Cell Phone Advertising, All things mobile phones, Mobile Games.

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The role of mobile video in mobile advertising

Among the different options that are available in mobile advertising - which include text messaging, banner ads, mobile video, mobile TV, mobile audio (ring back tone), and mobile internet ads – text message is the most preferred and the most used form, as it is the only service available in all kinds of mobile phones. However, mobile video and mobile TV are far more engaging and effective in advertising and the only reason they are not used as often as they should have been is the poor quality of mobile videos and the low number of users with mobile phones that support such facility.

As you know, not every mobile phone is as good as the iPhone when it comes to mobile videos and mobile internet, which makes it difficult for mobile advertisers to go that route. However, according to M:Metrics, the number of people who watch mobile videos has increased steadily over the last year or two, which is an encouraging news for mobile advertisers.

According to its statistics, last year alone, some 9 million people in the U.S. watched some kind of video on their mobile phones. People are most interested to watch movie trailers, music videos, sports updates, weather reports, comedy, celebrity news, cartoons, and TV shows.

The statistics tell us a story. People are interested to watch videos on their mobile phone, but the thing that stops most people from doing so is either poor video quality or the high price charged by some of the carriers to watch videos.

Two things need to be done. First, more and more high-end mobile phones with facilities like video, mobile TV, and mobile internet should be introduced in the market, of course at an affordable rate. Second, mobile advertisers should partner with carriers to provide ad-funded mobile content like mobile TV and mobile video for free. While both these things cannot be done overnight, they will definitely see the light of the day in the coming days.

Categories: Cell Phone Advertising, All things mobile phones.

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Mobile advertising discussion at the World Economic Forum - II

I hope some of you know that mobile advertising and mobile technology were among the most discussed topics in the World Economic Forum in Davos. Among the points discussed, two things caught my attention.

First one being the statement made by the CEO of China Mobile, in which he said that people actually consider mobile phone as their extension and they use it continuously, day in and day out, to reach out their near and dear ones. He also went on to add that “if someone doesn’t have a mobile phone they will lack basic functions of what it is to be human.” This is one reason why I feel world will soon wake up to the power and potential of mobile advertising. When 2/3rd of the world goes mobile and feels it’s a part of their life, you have no choice but to devise a way to reach them via their mobile phones.

The second one is the point made by Zucker from NBC. He said that the mobile advertising market, especially in the U.S., is fragmented and it’s the reason why it hasn’t reached a point where it could be considered a mainstream advertising medium, at least right now. He said that mobile content providers are only paid 10% of the revenue and the rest goes to the carriers, which he thought was atrocious. This disparity makes it tougher for content providers and carriers to get along and improve the mobile advertising sector.

I think that’s quite a revelation. But like any other industry, it’ll be tough to get going in the initial stage for mobile advertising. One hopes content providers and carriers soon realize that it’s a symbiotic relationship and one cannot exist without the other.

Categories: Cell Phone Advertising.

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