More about CBS and Loopt’s location based mobile advertising campaign

I’ve already blogged about Loopt and CBS experimenting on location based mobile advertising technology. This, however, is considered a very important step in mobile advertising industry by many. There are two main reasons for this.

Firstly, not everyone is very enthusiastic about location based advertising. There are lots of concerns over issues like privacy and spam. With this being the case, this step is considered a very important one, based on which others might follow suit.

Second, the way Loopt and CBS have made things easier for customers in this mobile ad campaign is very impressive. To get an ad, you should turn on the locator button in your phone. The locator button will help advertisers find your location, even without GPS facility, as the technology pings cellphone towers and finds the location. Then, when you check out mobile websites like CBS News or Sportsline, you’ll get a banner ad based on your location. The idea of banner ad has a couple of advantages. First, it doesn’t clutter your phone’s inbox and second, it doesn’t interrupt you with rings.

You can turn it off at any point and you can opt out of the service any time you wish. What this means is – you opt in for the service, you get ads only when you want, and you can stop it any time you wish.

With this kind of a setup, Loopt and CBS are hopeful that customers will find this ad campaign interesting. If everything goes well, this might be the most prominent step in taking location based mobile advertising to customers on a large scale.

Categories: Cell Phone Advertising.

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