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Cell phone advertising firm Blyk recently launched an operator service in the Netherlands. It has announced that it has joined hands with Vodafone and will be operating on its network. If you remember, it signed a similar deal with Orange some time back. Experts think that this partnership signals the recovery of the mobile advertising market which was affected to some extent due to the recession.
Blyk sends targeted mobile ads to its subscribers in exchange for free call minutes and free text messages. It calls itself a ‘mobile network for young people’ and targets people aged 16-29. People who subscribe to the service will get targeted ads from various brands including Nike, McDonald’s, Electronic Arts, and more. They will, in exchange, get free talk time and SMS credit.
Blyk has also announced that it is interested in fast growing markets and its next launch, not surprisingly, will be in India. Entering India, a country with more than 300 million mobile users, can be a great opportunity for the company to grow. The company already has an office in Delhi. While it has not revealed any further details, it is said that the launch could happen pretty soon.
Blyk, as some of you might already be aware of, is known for its highly targeted mobile advertising campaigns. If the response rates of its campaigns in the past are anything to go by, it can be said that it will be just as big a success in the Netherlands as it is in the UK. Let’s wait and watch, shall we?
Tags: Blyk, Cell Phone Advertising, free text messages, McDonalds, mobile ads, mobile advertising, mobile advertising campaigns, mobile users, Netherlands, Nike, Orange, response rates, Vodafone
Technorati Tags: Blyk, Cell Phone Advertising, free text messages, McDonalds, mobile ads, mobile advertising, mobile advertising campaigns, mobile users, Netherlands, Nike, Orange, response rates, Vodafone
Categories: Cell Phone Advertising, Blyk.
Tags: Cell Phone Advertising, mobile advertising, mobile mailing service, mobile marketing, sending text messages
Technorati Tags: Cell Phone Advertising, mobile advertising, mobile mailing service, mobile marketing, sending text messages
Categories: Cell Phone Advertising, All things mobile phones, Mobile Social Networking.
What to wear for the prom? What’s hot and what’s not this season? How to say no to alcohol on the prom night? Well; teens can get all this info and more right on their cell phone.
Since teenagers are the ones who spend a lot of time on their cell phone, cell phone advertisers have started target them by offering lots of cool stuff through text messages, WAP links, and more. Now, they can subscribe to ad campaigns and have lots of cool tips, offers, and other things delivered right on their cell phone. They could get fashion tips, news about the latest model jewelry, WAP links to cool mobile sites, discount coupons on famous beauty products, and more. Cell phone advertisers say that teenagers don’t mind getting relevant ads that they find useful and respond to them pretty regularly.
Advertisers find it easier to create a following for their products through cell phone advertising. As these text alerts and ads are delivered only to people who are interested, they are most likely to respond to them. So, the response rate is pretty high in this kind of interactive advertising.
I think it’s a nice arrangement. Teens get what they want and the advertisers get what they want. However, I think advertisers should not send a gazillion ads to their teenage subscribers just because they’re open to it. They could easily get fed up. Also, a lot of teenagers don’t have a regular disposable income and depend on their parents for their cell phone bill. As an advertiser, you sure don’t want to make these parents see red when they come to know how much their son or daughter is spending on text messages. So, a small number of relevant, useful ads at regular intervals could be the perfect recipe to attract a lot of teens.
Tags: advertiser, advertisers, ad campaigns, beauty products, cell phone, cell phone advertisers, Cell Phone Advertising, cell phone bill, cool stuff, discount coupons, disposable income, fashion tips, how to say no to alcohol, interactive advertising, intervals, perfect recipe, phone advertising, prom night, relevant ads, response rate, teenagers, text messages, WAP links
Technorati Tags: advertiser, advertisers, ad campaigns, beauty products, cell phone, cell phone advertisers, Cell Phone Advertising, cell phone bill, cool stuff, discount coupons, disposable income, fashion tips, how to say no to alcohol, interactive advertising, intervals, perfect recipe, phone advertising, prom night, relevant ads, response rate, teenagers, text messages, WAP links
Categories: Cell Phone Advertising, All things mobile phones.
When I read this post, I almost had an impulsive urge to ask the writer to read this post of mine. But, I decided against that. After all, if I did that, I would be considered “yet another desperate mobile advertiser”, which I’m not by any stretch of imagination.
One of the problems of being an expert is that you start thinking on behalf of people. Like the writer, who has already decided that cell phone advertising is going to be a big turn-off for consumers and has warned them against it. It’s like telling people, “Listen up people; you don’t have to think about anything. You don’t have to analyze anything. After all, we’re here to tell you what’s right, what’s wrong, what’s good, what’s bad, what amounts to intrusion of privacy and what doesn’t, and everything else you need to know. So, let’s do all the thinking. You just read what we write and make a decision.” Nice work fellas.
Tags: Cell Phone Advertising, experts, mobile advertiser, opinion, rant
Technorati Tags: Cell Phone Advertising, experts, mobile advertiser, opinion, rant
Categories: Rant.
This is easily the most sensational news for mobile phone users all over the world in the recent times. You can make International group conference calls right on your mobile phone FREE OF COST. How about that? You couldn’t have asked for a better Christmas gift; right?
Talkster is a company renowned for their innovations in making long distance calling cheaper and simpler than ever. They have come up with a new mobile based service wherein you’ll be able to make international calls free of cost.
Apple iPhone Users:
Let’s face it; with all due respect to the iPhone, it’s really difficult to make group conference calls. You can add a second caller while you’re talking to one, but adding the third, fourth, fifth callers becomes very tedious, as you have to hold the call, merge the steps, and so on. Now, it has become easier than ever, thanks to Talkster.
Mind you, this is a one-time process and you don’t have to go through this process every time you want to make a call. You and your friends can simply store the number in your phone book and use it whenever you want to place a group conference call among you. And here comes the most important news – you can even add international numbers to this group conference call and talk to them for free. So, you get to hit two birds in a single shot – your group conference call process gets simplified to a great extent and you get to talk to each other for free. Doesn’t it sound simply great?
Other Mobile Phone Users:
As I already mentioned in the case of the iPhone, this is a one-time process and you can store the local number that you get from Talkster for future use and use it whenever you want to, free of cost. Not just that, the service can be accessed from your mobile phone, computer, and text messaging.
NOW THE MOST IMPORTANT PART OF ‘EM ALL
You must be wondering how these guys are able to afford this; right? Well; isn’t the answer too obvious? Yep; you guessed it right; it’s the good old cell phone advertising. All you have to do is, listen to a ten second targeted audio ad and voila; you’re good to go. This ad helps Talkster break even and provide you with the free international calling service.
What are you waiting for? I think this is the best gift you can get at this time of the year. Pick up your mobile phone and convey your Christmas and New Year wishes for friends and family around the globe. Let the party start.
Tags: Apple, audio ad, Cell Phone Advertising, Christmas, free international calls, group conference calls, iPhone, long distance calling, mobile phone, New Year, Talkster, text message, text messaging
Technorati Tags: Apple, audio ad, Cell Phone Advertising, Christmas, free international calls, group conference calls, iPhone, long distance calling, mobile phone, New Year, Talkster, text message, text messaging
Categories: Cell Phone Advertising.
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