Cellphone novels in Japan - Can you believe it?

Well; as usual, I was going through my RSS feeds and this one caught my attention. Wait; I’ll come up with the right term - It almost freaked me out.

One of the reasons why a lot of people are a little skeptical mobile advertising and mobile internet is that they feel that using the small keypad in the mobile phone will not be as comfortable as using the PC keyboard for people. Well; while we were pondering about that issue, a silent revolution has happened in Japan. People are actually writing novels on their mobile phones.

No, it wasn’t a typo. Out of the ten best selling novels in Japan last year, five were written, or rather texted, on mobile phones. As carriers in Japan offer people with unlimited packet data transmission like text messaging for a flat fee every month, people, particularly youngsters are going crazy with text messages and some of them have typed an entire novel right on their mobile phones. These novels were then made into hardcover copies and sold in the market.

Now; I’m just thinking, how successful will a text message based mobile advertising campaign be in Japan?

Categories: All things mobile phones.

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