YuuZoo enters mobile advertising with a bang

YuuZoo, a popular name in the world of mobile content and mobile advertising, has moved from its beta phase and will soon start rendering its services to a number of countries including China, India, US, UK, Germany, Singapore, Thailand, Malaysia, and Indonesia.

In case you don’t know YuuZoo, here’s a small piece of info. YuuZoo is backed and financed by a number of high profile executives from Nokia, Ogilvy & Mather, and Ericsson and is famous world over.

Perhaps the biggest advantage of YuuZoo is the extensive range of mobile content it has on offer. It has partnered with some of the best mobile technology companies in the world and offers a wide range of mobile content, most of which are exclusive.

With the current set up, YuuZoo can easily reach around 1 billion consumers around the world. What this means to mobile advertisers around the world is that they can now easily target a huge number of consumers with the help of YuuZoo. With its technology, YuuZoo can help mobile advertisers send highly targeted ads to consumers – both local and international.

It will be interesting to see the growth of YuuZoo in the coming months. With such a strong set up, I think it is certainly a force to be reckoned with in the mobile advertising industry.

Categories: Cell Phone Advertising, All things mobile phones.

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Local mobile search to have huge growth

Juniper Research has recently released a brilliant report which analyzes the future of advertising supported local mobile search services. Some of the important points mentioned in the report were

1. Around 1.3 billion mobile users, a whopping 30% of the user base, will utilize local mobile search facility in 2013.

2. Currently, North America and Western Europe are the best regions for local mobile search. However, this will change soon and China will likely become the leading market for local mobile search.

3. Experts feel that users are more likely to respond to ads that come with local mobile search facility than to generic ads that get displayed in mobile internet or mobile TV.

The research firm has pointed out that this service can only be as good as the local conditions. You need to have good coverage of points of interest, enough mapping data for the place, and lots of high quality local directories which can provide you with the necessary info about the place.

Personally, I think it’s great to have such a facility which you can use to find your way in an unfamiliar place. Especially, people who travel a lot and are constantly on the move will love this service. So, in my opinion, an ad-supported local search facility would be a great success with mobile users. However, the local infrastructure needs to be developed to a great extent in order to make this possible. Hope this happens soon.

Categories: Cell Phone Advertising, All things mobile phones.

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Pepsi and MyClick launch digital campaign

Pepsi has launched a mobile marketing campaign in connection with the upcoming Beijing Olympics. Pepsi has joined hands with MyClick, a famous snap-and-click marketer, to launch this campaign which targets 12-24-year-olds.

In this campaign, customers are invited to upload their birth date, phone number, nickname, and their photo on any one of the six web portals available in China. Three lucky winners, who will be chosen at random, will have a chance to be featured on special edition Pepsi cans during the summer Olympics.

The winners of this contest will be chosen by fans who can vote for their favorites. They need to download MyClick application on the web portal in order to be able to access everything from voting to status updates.

Pepsi Cola is planning to promote this campaign called ‘Creative Challenge’ big time via TV advertising, internet advertising, MMS, text messaging, point-of-sale promotions in retail outlets, and mobile WAP sites. A huge majority of people in China use their mobile phone as the primary device for interaction and this has given Pepsi tremendous confidence to go ahead and launch this campaign.

These kinds of mobile based contests have become huge successes in the past (read American Idol and other such shows) and I have no doubt that this will become hugely popular too, given the kind of promotion Pepsi is planning to do.

Categories: Cell Phone Advertising, All things mobile phones.

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Mobile phone growth in the U.S. and Asia - A perspective

When it comes to mobile phone market, not many people know that the U.S. is not the market leader. Instead, Asia beats everyone left, right, and center. Asia has been the hub for mobile phones for quite some time now and the surprising fact is, Asia leads in not just the number of mobile phones or mobile connections, but also in the kind of mobile technology that is being used.

How about this for a sample? In Japan, you can play games and fast forward through MP3 tracks with just a flick of your finger, literally. Certain mobile phones in Japan come with built-in motion sensors which let you do this at your comfort. Also, you can point your mobile phones at a big commercial complex and your mobile phone will display information about the building like what’s in there, how to get to a particular shop in the building, and even the daily special in the restaurant. This facility is available in certain models of Sony Ericsson and DoCoMo.

China has gone one step ahead and has come up with a technology through which mobile users can get live broadcasts of the 2008 Beijing Olympics. The best part is, you’ll not get streaming videos that are pretty slow. Here, the signals from China’s mobile TV will be transmitted straight to a UHF/VHF antenna which is inbuilt in the mobile phones, and you will be able to get 50 times the normal bandwidth, which, needless to say, will be very quick and easier to watch.

As of now, technologies such as this are almost unheard of in the U.S. However, a lot of experts believe that the 700 MHz auction will change things significantly in the U.S. They actually predict a third network apart from Cellular and Wi-Fi/WiMax, which will make mobile phone market in the U.S. a fast growing one. Soon, people in the U.S. will be able to switch their handsets at their wish without having to change the provider. Well; we’re all waiting for that day, aren’t we?

Categories: Cell Phone Advertising, All things mobile phones.

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