Thoughts on the Mobile Marketing Association (MMA)

While it’s certain that the mobile advertising industry is about to have a huge growth, it’s still largely an unorganized sector. There are no hard and fast rules regarding mobile advertising or mobile marketing and we often see advertisers coming up with one idea after another to grab our mobile space. In this scenario, we should commend an organization like the Mobile Marketing Association (MMA). It’s an association which is meant to help the mobile marketing industry grow and reach the consumers’ mobile space better, faster, and more importantly, in a non-intrusive way.

Mention the term mobile marketing and the first thing you hear people say is that it’s intrusive and bound to disrupt the privacy element associated with their mobile. MMA strives to change this perception by making mobile advertisers and service providers aware of the fact that the consumers’ privacy needs to be respected and the advertising campaigns should be done in a non-intrusive manner, with the full consent of the consumer.

They have come up with a code of conduct for mobile marketing and it stresses on the fact that consumers should be given the right to opt out of mobile marketing schemes and they should always have the choice to opt for different campaigns and to opt out from the same at any time they want. The whole point is to make the industry experts and marketers understand that the more they make consumers feel comfortable, the more successful they can be in their marketing campaigns.

If this association becomes successful in making a majority of mobile marketers sensitive to consumers’ privacy, then we can be sure that mobile advertising will not be a threat to our private space anymore. And who knows, with so many offers and discounts associated with mobile advertising, we might as well enjoy it.

Categories: Cell Phone Advertising.

0 comments.