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Velti, the leading mobile marketing platform and value added service provider, has announced that it has signed a partnership deal with Vantrix, a mobile content delivery company, and will be using its technology in its universal mobile video advertising platform.
This video advertising platform will deliver high quality video content funded by targeted advertisements to mobile users. These video clips are completely free as advertisers pay for them and mobile users can view these clips as many times as they want.
Velti has incorporated a unique technology from Vantrix in this platform which can identify the network conditions and the type of handset a mobile user has and adapt the video content accordingly. This is the reason why they like to call it ‘universal video advertising platform’.
Now, Velti is known for its mobile marketing platforms which are usually good, but this universal video advertising platform, as they like to call it, is very unique for one reason. The ads delivered with the video clips are extremely targeted. In fact, they take three different sets of data into consideration to make sure the ads are rightly targeted.
They are
1. Details from mobile users like age, gender, locality, income range, and so on.
2. Behavioral and contextual data which is provided by the personalization engine from Velti.
3. Carrier, network, and device performance characteristics from Vantrix.
Combining these three sets of data, the platform targets users pretty accurately and delivers highly relevant, highly targeted ads.
This, I think, is a very good example of targeted advertising. Using so many parameters, you can easily break down people into several groups and categorize the ads to be delivered accordingly. Such ads usually stand a good chance of getting clicked by the users, which is exactly what the advertisers want.
Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content
Technorati Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content
Categories: Cell Phone Advertising, All things mobile phones.
AskMeNow, a mobile and desktop search and content delivery company, has announced that it will exhibit its revolutionary mobile solutions at CTIA Wireless 2008. AskMeNow has promised that their mobile solutions will bring consumers, publishers, and advertisers closer and make the process of mobile advertising a step easier.
AskMeNow couldn’t have chosen a better place or a better time to exhibit their mobile solutions. After all, CTIA Wireless 2008 is where thousands of companies from different industries and tens of thousands of professionals working in the wireless industry from all over the world will converge.
AskMeNow will display their beta mobile site at CTIA. The company is confident that its mobile solutions will help users find what they want on a mobile phone. The mobile site will have Wikipedia’s natural language search feature, directory assistance, sports updates, weather forecasts, stock market information, horoscopes, travel info, news updates, movie info, and more.
AskMeNow’s portals are ad-supported and it has a wide range of solutions to make sure mobile advertisers are able to reach the end users with highly targeted ads. Thanks to companies like this and scores of enthusiastic professionals, CTIA Wireless 2008 is shaping up really nice and we can look forward to an eventful convergence.
Tags: askmenow, better time, content delivery company, ctia wireless, ctia wireless 2008, desktop search, directory assistance, end users, eventful, horoscopes, mobile advertising, mobile solutions, natural language search, news updates, portals, search feature, sports updates, stock market information, weather forecasts, wikipedia
Technorati Tags: askmenow, better time, content delivery company, ctia wireless, ctia wireless 2008, desktop search, directory assistance, end users, eventful, horoscopes, mobile advertising, mobile solutions, natural language search, news updates, portals, search feature, sports updates, stock market information, weather forecasts, wikipedia
Categories: Cell Phone Advertising, All things mobile phones.
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