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Mywaves, a mobile video site, has been making news recently. Especially, its partnership with MTV has got a lot of attention. Through this partnership, MTV will provide free, ad-supported mobile content to Mywaves site from its products like VH1, Jackass, Gametrailers, and Atom Entertainment. This is the first time MTV is offering free mobile content. Previously, the content was available only through network carriers and it required users to either go for the pay-per-view model or the subscription model.
Apart from MTV, Mywaves has got quite an impressive clientele with names like Microsoft, Mini, Paramount Pictures, Toyota, and more. Mywaves serves users with free mobile video content supported by ads. The ads range from text messages to banner ads, content discovery screens, and more. Interestingly, Mywaves came out of beta just about a year back and the kind of progress it has made has impressed a lot of people in the market.
Tags: atom, banner ads, beta, content discovery, gametrailers, impressive clientele, jackass, mobile content, MTV, mywaves, network carriers, paramount pictures, partnership, pay per view, subscription model, text messages, vh1, video content, video site
Technorati Tags: atom, banner ads, beta, content discovery, gametrailers, impressive clientele, jackass, mobile content, MTV, mywaves, network carriers, paramount pictures, partnership, pay per view, subscription model, text messages, vh1, video content, video site
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