JupiterResearch’s report on mobile advertising and mobile internet

A recent report released by JupiterResearch says that the growth rate of mobile internet has been impressive so far. In 2007, over 16% of mobile users accessed mobile internet and the number could grow by five percent this year.

The report says that mobility is an issue that can have a great impact on advertising and can improve the CPMs to a great extent. It is also predicted that mobile advertisers will spend more than $2 billion in mobile messaging and search advertising.

But the most important thing in the report, at least according to me, is something an analyst told about mobile ads. When asked about the performance of mobile ads in general, Julie Ask, a Jupiter analyst, had this to say – “We are finding ads with location tags are selling at five to tenfold premiums over basic ads.”

I’ve emphasized on location based advertising time and again and with each passing day, my take on that is getting substantiated.

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

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JPMorgan - watching the mobile advertising industry closely

Just happened to get a glimpse on the “Nothing But Net” report by JPMorgan. It has raised a few questions, come up with a few predictions, and made a few assertions. It’s more of a report on the advertising phenomenon that’s taken the world by storm. I mean, we have advertisers chasing us everywhere – print medium, online, and now mobile phone, which is what I’m interested in.

JPMorgan says it will be a tough job for the advertising companies to show conversions, as the latest developments in the advertising field has put more pressure on them. One example they have quoted is behavioral targeting. JPMorgan says it will definitely increase CPM and could possibly drive more volume. What this means to advertising companies is that they will be in a position where they have to show definite results and good conversion rates, which will push them to perform better and better.

The same applies to mobile advertising, as JPMorgan is having a close look at the industry, especially the developments of Google and the iPhone. JPMorgan predicts that with Google Android and Apple iPhone, things could get a lot better in the mobile advertising industry. What this means to me is that I’m not the only one watching the mobile advertising industry closely, I have some good company.

Categories: Cell Phone Advertising.

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