MobiTV statistics on Mobile TV and Mobile Advertising

I’ve been talking about mobile advertising and mobile marketing for quite some time now and I’ve had a few emails from skeptics who questioned my claims on mobile advertising reaching out to a lot of people. Well; I’m going to present some numbers to back up my claims. Mind you, I didn’t cook up these numbers. These were official figures released by MobiTV, a market leader in mobile entertainment. Now, let’s get down to business.

Around 9% of MobiTV users watch it with a ‘watching apparatus’ in home or office.

43% of parents who use MobiTV use it to entertain their kids.

67% of users access MobiTV in a party or social gathering.

A whopping 85% of users swear that they watch more TV ever since they signed up for MobiTV.

Of this, 67% are male users and 33% are female users. And expectedly, more than 80% of them are in the age range of 18 – 39.

In case you don’t know, MobiTV is a pioneer in mobile entertainment and boasts of a viewer base of more than three million adults who have subscribed to more than 50 live TV channels and digital music channels.

So, there you go people. You’ve got something to chew on.

Categories: Cell Phone Advertising, Mobile TV.

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