DoubleClick joins hands with industry leaders

DoubleClick, a well-known name in digital marketing, has announced that it will be joining hands with other industry leaders in mobile content to deliver more value to publishers and end users. DoubleClick Mobile, the mobile advertising delivery system from DoubleClick, will join hands with AdMob, Google AdSense for mobile, and Millennial Media’s Decktrade network and MBrand Network.

This partnership, DoubleClick says, is aimed at publishers who are looking to fill their available inventory and maximize their revenue. Thanks to this move by DoubleClick, publishers will now be able to sell mobile display inventory both directly and indirectly, as they have automated access to plenty of mobile advertisers’ networks. DoubleClick Mobile will give an accurate account of the inventory that is ready to be sold, inventory that has already been sold, and the slots filled by ad networks. With this kind of data, publishers will be able to monetize their mobile content better than ever.

Categories: Cell Phone Advertising, All things mobile phones.

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