On why mobile web is the next big thing

Sometimes, people ask me why I get excited about the future of mobile web. Well; what do I tell them? Just check this out.

There are 3.3 billion mobile users in the world today as opposed to 1.5 billion TV users and 1.1 billion PC users.

In Japan, only 30% of use their PC to access the internet. The rest, a whopping 70%, use their mobile phones to access the internet. In other words, mobile browsing is the thing in Japan now.

In South Africa, mobile data plans are very cheap and this encourages people to use their mobile phone to access the internet. In fact, South Africa is one of the biggest markets for mobile web in the world.

Click through rates in mobile advertising are roughly 10 times more than the click through rates of traditional advertising. This will encourage mobile advertisers tremendously to join hands with carriers and offer ad funded mobile content via mobile web to people.

Any other doubts?

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

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Debunking the myths about mobile advertising - II

When I read rants on mobile advertising, one thing stands out in all the articles. It is predictability. All these guys who have something to say against mobile advertising are so damn predictable. So, when I read this one, I was not surprised at all.

“I’m all for cell phones (I couldn’t go through my day without one) and I’m all for ads (hence the occasional ads on my site) but I think if an ad pops up on my phone I will scream.”

Uhmm; let me guess. People might have felt the same about internet ads a few years back. Now, can you show me a single website without ads?

“We do not need cameras, internet, GPS and whatever else they are putting in cell phones now a days.”

This is even simpler. Just buy a low-cost, low-end mobile phone that doesn’t have these features. And stop complaining about people who go out there and buy these high-end phones.

“My only hope is when these horrible ads come out that there is some way to opt-out (like you can opt-out of the text message ads).”

You well and truly can opt out of any sort of mobile ads. That is the idea behind it. No one, I repeat, no one will compel you to get ads on your phone. If some moron tries to do so, he will face severe repurcussions. If you have doubts, check this out.

Now that I’ve explained everything, please save me the trouble of writing another post like this. I need variety and people who read this blog need variety. So, next time when you think of writing something against mobile advertising, read this section. If you still want to go ahead, please be creative and come up with something new.

Categories: Cell Phone Advertising, Rant.

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