Watch 2012 Olympics on mobile TV

Olympics 2012 will mark the beginning of a significant technology that can change the very way mobile phones are being used. I’m talking about Mobile TV. Err… is there any correlation between Olympics and Mobile TV? Yes, there is.

London Olympics would be the most watched event in 2012 without a doubt and mobile operators and mobile advertisers are thinking of ways to make the most out of this opportunity. The answer for that could very well be Mobile TV.

A lot of operators are testing the waters already and they’ll be ready to help you check out Olympics events right on your mobile phone, come 2012. The most important things that could decide the way operators will bring you mobile entertainment are the auctions for L Band Spectrum, 2.6 gigahertz spectrum, and analogue television spectrum. The reason is simple – these auctions will decide which technology can be used to take mobile TV to consumers in the most effective way. Operators are already very busy working on various technologies to make 2012 Olympics go mobile. Check out this list.

Vodafone, in Italy, brings mobile television to users through DVB-H (digital video broadcasting handheld) technology, backed by Nokia.

Orange and T-Mobile use TDtv technology for mobile television and will soon launch about 24 mobile TV channels to test the market.

BT and Virgin used DAB technology for their BT Movio mobile TV, which is now a defunct service.

Qualcomm’s MediaFLO is yet another technology that can work well with the L Band Spectrum.

The only way mobile operators can profit from mobile TV is through mobile advertising. So, there are talks on that too. I’ve already stated my opinion on mobile TV advertising and I think it will open new avenues for both mobile advertisers and mobile operators. Not to mention, we, mobile users, will end up getting so many options in our mobile phone that we’ll find it difficult to choose one.

Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.

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Watch live TV right on your mobile phone

It seems Mobile TV is the buzzword these days. After the much talked about partnership between EXPWAY and ScreenTonic, now it’s the turn of Motorola to provide Mobile TV solutions.

Motorola is about to launch a new version of media player in their mobile phones which will allow you to watch live TV on demand. This is considered a big move in the mobile phone industry, as this concept of mobile TV is believed to become a huge hit in the near future. With the new Motorola media player, you can watch live TV whenever you want. The broadcast is based on (DVB-H) Digital Video Broadcast for Handsets system, which is considered the standard in Europe. But unfortunately, this is not the standard in the U.S., and mobile users there might be a little reluctant to try out this service from Motorola. Also, Motorola’s core system consists of Global Applications Management Architecture (GAMA) enabled program which is considered the very best when it comes to providing interactive value-added applications to the end user, thereby making him a loyal customer and enhancing the profits for the content provider.

It’s really interesting to see a mobile giant like Motorola grabbing the opportunity of Mobile TV with both hands. In my opinion, Mobile TV, especially on phones like iPhone and N95, could take mobile entertainment to a whole new level. Advertisers have already realized where the dollar is. Smart; aren’t they?

Categories: Cell Phone Advertising, Mobile TV.

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