DoubleClick joins hands with industry leaders

DoubleClick, a well-known name in digital marketing, has announced that it will be joining hands with other industry leaders in mobile content to deliver more value to publishers and end users. DoubleClick Mobile, the mobile advertising delivery system from DoubleClick, will join hands with AdMob, Google AdSense for mobile, and Millennial Media’s Decktrade network and MBrand Network.

This partnership, DoubleClick says, is aimed at publishers who are looking to fill their available inventory and maximize their revenue. Thanks to this move by DoubleClick, publishers will now be able to sell mobile display inventory both directly and indirectly, as they have automated access to plenty of mobile advertisers’ networks. DoubleClick Mobile will give an accurate account of the inventory that is ready to be sold, inventory that has already been sold, and the slots filled by ad networks. With this kind of data, publishers will be able to monetize their mobile content better than ever.

Categories: Cell Phone Advertising, All things mobile phones.

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A look at Limbo’s mobile advertising report

Limbo, probably the most famous mobile entertainment community in the world, released its mobile advertising report recently. It had some encouraging figures and some surprising facts.

1. The major focus of the report was on brand recall. Limbo says more than 40% of mobile users who received mobile ads were able to recall at least one brand, which is a significant fact.

2. SMS or text message is still the number one choice for mobile advertisers. While it is known that SMS is very popular with youth, this report says that there is a significant number of people aged 35 or over use SMS regularly, thereby debunking the myth that SMS is an exclusive medium for youth.

3. WAP is the fastest growing medium with close to 70 million users. This will help mobile advertisers reach end users more effectively.

4. Surprisingly, people in the low income group were able to recall brands more effectively than people in the high income group.

5. As usual, Verizon and AT&T were the most recalled names.

When it was predicted that mobile advertising industry will be worth billions in a few years, a lot of eyebrows were raised in doubt. But with more users, more advertisers, and more operators joining the mobile advertising bandwagon, I’m sure the industry will grow at the predicted rate.

Categories: Cell Phone Advertising, All things mobile phones.

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AskMeNow to unveil its mobile solutions at CTIA Wireless 2008

AskMeNow, a mobile and desktop search and content delivery company, has announced that it will exhibit its revolutionary mobile solutions at CTIA Wireless 2008. AskMeNow has promised that their mobile solutions will bring consumers, publishers, and advertisers closer and make the process of mobile advertising a step easier.

AskMeNow couldn’t have chosen a better place or a better time to exhibit their mobile solutions. After all, CTIA Wireless 2008 is where thousands of companies from different industries and tens of thousands of professionals working in the wireless industry from all over the world will converge.

AskMeNow will display their beta mobile site at CTIA. The company is confident that its mobile solutions will help users find what they want on a mobile phone. The mobile site will have Wikipedia’s natural language search feature, directory assistance, sports updates, weather forecasts, stock market information, horoscopes, travel info, news updates, movie info, and more.

AskMeNow’s portals are ad-supported and it has a wide range of solutions to make sure mobile advertisers are able to reach the end users with highly targeted ads. Thanks to companies like this and scores of enthusiastic professionals, CTIA Wireless 2008 is shaping up really nice and we can look forward to an eventful convergence.

Categories: Cell Phone Advertising, All things mobile phones.

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