 |
Retail giant Tesco recently stated that it might consider taking its mobile advertising campaign to the next level soon, thanks to the positive response from its customers. The mobile division of Tesco, Tesco Mobile, has been running a trial WAP advertising portal since May 2007 and its growth has been impressive. Month after month, the portal grew enormously and last December, the portal had 30,000 unique visitors, which is very impressive. So, based on these results, Tesco Mobile has decided to embrace mobile advertising big time.
The click through rate (CTR) of the banner ads served at the portal was around 3% to 7%, which is again very impressive. The portal had a strong female user base which accounted for most of the clicks on the ads served. Most of these women are married and are responsible for household budget. So, naturally, fast moving consumer goods (FMCG) such as toiletries, kitchen accessories, and cleaning products were the most preferred ones among the ads served.
This again has proved the fact that when served with the right ads in the right manner, people are willing to give mobile ads on their phone a try. The only thing that matters is – relevancy.
Tags: advertising campaign, banner ads, cleaning products, click through rate, fast moving consumer goods, household budget, kitchen accessories, mobile ads, mobile advertising, mobile division, relevancy, retail giant, tesco, Tesco Mobile, toiletries, unique visitors, WAP
Technorati Tags: advertising campaign, banner ads, cleaning products, click through rate, fast moving consumer goods, household budget, kitchen accessories, mobile ads, mobile advertising, mobile division, relevancy, retail giant, tesco, Tesco Mobile, toiletries, unique visitors, WAP
Categories: Cell Phone Advertising, All things mobile phones.
Copyright © 2007 - 2008 Cellphone-Advertising.com - All Rights Reserved. Where Cell Phones Become Mobile Adverising.