Hello folks,
It’s weekend time and as usual I checked out the feeds in my mailbox. One article stood out from the rest and caught my attention more than anything else.
Just when I thought mobile advertisers and operators will be more careful in the future to avoid unfortunate incidents like the China Mobile and Focus Media problem, I stumbled on to this news. Honestly, I was annoyed big time. Let me explain.
SingTel, a very famous mobile operator in Singapore, has the habit of sending mobile ads to its subscribers. What’s the big deal, you ask me? Well; here, the customers only have the option to opt out of the ads, not to opt in. Confused? Let me explain further.
With a mobile connection from SingTel, you automatically get ads on your mobile phone. You can’t do a damn thing about it. In other words, there is no opt-in option for people so that only those who want ads can opt in and those who don’t want can simply stay out. In this case, the operator only gives you the choice to opt out any time you want. In other words, you’ll get ads on your mobile phone whether you like it or not. If you don’t like it, it’s your duty to opt out of it.
Seriously, I cannot think of a better way to annoy the hell out of customers. But then, this has been a trend in some third world countries for quite some time now, and I know it better than anyone else. Airtel, the leading mobile operator in India, has been accused of sending unsolicited text message ads and marketing calls time and again in the past. Again, it’s the duty of the customer to opt out of these ads if he doesn’t want them.
This is plain stupid and someone needs to do something about it. At the end of the day, no matter how good your mobile ads are, there are still some people who prefer to stay out of them. And you have no rights whatsoever to poke your nose into their mobile phone. Like I’ve mentioned time and again, mobile advertising will be a success only if you respect the privacy of consumers and give them a choice to choose what they want and what they don’t want. Hope the powers-that-be realize this sooner than later.
Tags: advertisers, Airtel, china mobile, focus media, mobile ads, mobile advertising, mobile connection, mobile operator, mobile phone, rant, singapore, singtel, subscribers, third world countries
Technorati Tags: advertisers, Airtel, china mobile, focus media, mobile ads, mobile advertising, mobile connection, mobile operator, mobile phone, rant, singapore, singtel, subscribers, third world countries
Categories: Cell Phone Advertising, Rant.
It seems Focus Media has spammed its way to a decline in revenue. Focus Media, which was admonished severely for spamming millions of subscribers of China Mobile, has cut its earnings forecast for 2008.
The company has announced that they expect their full year revenue to be around $15 million – a figure that is awfully less than the previously announced $55 million. Focus Media stated the mobile spam controversy and its aftermath as reasons for the decline in revenue.
You spam 200 million subscribers with mobile ads and face a whopping $40 million decline in your revenue. Sounds fair, doesn’t it? I think this will be a huge lesson for mobile advertisers and network carriers all over the world and will make them take mobile spam more seriously, which is ultimately good for mobile users.
Tags: advertisers, aftermath, china mobile, decline, earnings, focus media, Mobile advertisers, mobile spam, mobile ads, mobile users, network carriers, spam controversy
Technorati Tags: advertisers, aftermath, china mobile, decline, earnings, focus media, Mobile advertisers, mobile spam, mobile ads, mobile users, network carriers, spam controversy
Categories: Cell Phone Advertising, All things mobile phones.
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