Location based mobile advertising the key - Says Google CEO

We’ve heard a lot about mobile advertising, haven’t we? We’ve seen people talking for mobile advertising, people talking against mobile advertising, and hell; even people who don’t know a thing about mobile advertising giving their opinions. Finally, we have a voice, an authoritative one that is.

Google’s CEO Eric Schmidt talked about mobile advertising at the World Economic Forum at Davos and made a few interesting points. Forrester has predicted, rather cautiously, that mobile advertising will reach the $1 billion mark in 2012. Talking about it, Eric said that mobile advertising could reach that mark very soon, in fact it could even happen next year.

Location based advertising, which is the most talked about aspect of mobile advertising as of now, has the potential to make mobile advertising far more powerful and effective than what it is right now, according to Eric. So, he was pretty bullish about the “revolution” that is mobile advertising.

Well; this has been my opinion for a long time now and finally we’ve heard it from the horse’s mouth. What remains to be seen is, how well these mobile advertisers could exploit location based advertising in their favor.

Categories: Cell Phone Advertising.

2 comments.