Myxer launches Mobile Music Toolkit

Myxer has been on a roll recently. First, it was the partnership with Greystripe and now it is the launch of Myxer Mobile Music Toolkit. This toolkit from Myxer is meant for Indie bands and labels. Indie bands can use this toolkit to promote and share their content with Myxer’s community which is mostly comprises teenagers and college goers – the ideal audience for music bands.

The Mobile Music Toolkit from Myxer has packed a lot of features like MyxerTags, MyxerCodes, FanLists, Pick of the Day, and Sell Mobile Content – all of which will help music bands promote their albums, share their content, and connect to their audience better than ever.

Myxer, for long, has been providing free ringtones, free pictures, free videos, and even free mobile games. So, the launch of this toolkit can only be considered the next step in providing the users with more value. Myxer has a phenomenal record as far as distributing and advertising mobile content is concerned and this is a great chance for music bands to make use of Myxer’s growing audience.

Categories: Cell Phone Advertising, All things mobile phones.

0 comments.

Myxer and Greystripe join hands to provide high quality mobile games - absolutely free

Myxer Inc., market leader in ad-supported mobile content, recently joined hands with Greystripe, one of the largest distributors of ad-supported mobile applications and mobile games, to provide their users with free, high-quality mobile games.

Myxer Inc. offers free ringtones, pictures, videos, and more for its huge community which keeps growing by the day and now it has added ad-supported mobile games to the list. Greystripe has a huge catalog of over 800 high quality mobile games and thanks to its partnership with Myxer, you will be able to download and use these mobile games absolutely free of cost.

Greystripe’s ADWRAP Catalog Platform will help Myxer distribute the mobile games to its community of users. Myk Willis, Founder and CEO of Myxer, says this partnership will take both Myxer and Greystripe to the next level as far as mobile users community is concerned. He says that it is a natural progression for both the companies involved and it will benefit both of them in a significant manner.

In my opinion, Myxer and Greystripe are companies that have made use of mobile advertising to the maximum. Giving free mobile applications and free mobile games to millions of people is by no means a small task and mobile advertising has made it possible. This is a very healthy sign for the industry as we can soon see more companies taking a leaf out of Myxer’s book and follow suit.

Ironically, we still have carriers that charge their customers for downloading ringtones and videos. Hopefully, companies like Myxer will change all that. After all, why would anyone want to pay for mobile ringtones, images, videos, and games, when you can get ‘em all for free?

Categories: Cell Phone Advertising, All things mobile phones, Mobile Games.

0 comments.

AT&T to repay cellphone users in Florida

Last week, AT&T did something which was truly commendable. It accepted to repay cellphone users in Florida who got charged for apparently ‘free’ services. It joined hands with Attorney General’s Cyber Fraud Task Force which will make sure that customers are not charged unknowingly for services that they thought were completely free.

While advertising in the internet, a lot of companies come up with misleading ads which say things like ‘free ringtones just for you’ and then when the customer signs up, he is charged a subscription fee in his next bill. This is very misleading and Attorney General Bill McCollum has come up with strict regulations for mobile carriers to advertise in the internet or any other medium for that matter. Henceforth, advertisements should be in an explicitly detailed manner to make sure customers understand what they are getting into. If something is a paid service, it needs to be mentioned clearly in the ad, without misleading the consumers. Attorney General says that this will create awareness among cell phone users and help them use such services judiciously.

AT&T has decided pay back the amount charged for Florida users for ‘free services’ and has decided to pay $2.5 Million toward the movement. It will also pay an additional $50,000 to educate customers on safe internet use. The Attorney General has lauded AT&T for its active participation in the movement and has urged other carriers to follow suit.

Now, the important thing to note in this issue is that it can happen anywhere. Even in mobile advertising. You get my point? So, when mobile advertisers dish out mobile ads by the day, they need to be careful enough to provide consumers with the right kind of information without misleading them. Otherwise, there would be a similar backlash against them. Hopefully, mobile advertisers will take note of this issue and make sure their ads are not only of some use to the consumer, but also explicit enough to make him understand what he is getting into.

Categories: Cell Phone Advertising, All things mobile phones.

0 comments.