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I always thought it was a possibility and my faith has been reinforced. I’m talking about the possibility of free mobile phone calls and going by the development in mobile advertising industry, it could soon become reality.
Vodafone recently launched Free4me portal, which you can access through its multimedia menu Vodafone Live. What’s so special about this portal? Well; all the services, I mean every single service, in the portal are free. That’s right, it won’t cost you a single penny. Everything is ad-funded and if you agree to get ads on your mobile phone, you can use the services free of cost. The ads could come in the form of banner ads, SMS or text messages, and MMS.
As of now, the portal has mobile TV shows, competitions, club guides, and other services for customers. Vodafone is planning to add a lot more to the portal in the form of music videos, celebrity interviews, live shows, and video footage from TV shows.
Experts predict that by 2012, free mobile calls could become reality, thanks to mobile advertising. Who knows? May be twenty years from now, our kids won’t even know that something called mobile bill existed. 
Tags: ads, banner ads, free mobile calls, Free4me, MMS, mobile advertising, mobile bill, mobile phone, mobile TV shows, multimedia, music videos, portal, SMS, text messages, Vodafone, Vodafone Live
Technorati Tags: ads, banner ads, free mobile calls, Free4me, MMS, mobile advertising, mobile bill, mobile phone, mobile TV shows, multimedia, music videos, portal, SMS, text messages, Vodafone, Vodafone Live
Categories: Cell Phone Advertising.
Two things.
1. TELSTRA has partnered with WPP, a well-known marketing group, to try its hands on mobile advertising in its mobile portal called BigPond. WPP will help advertisers run their ads in the mobile portal and so far, some big names like Proctor and Gamble, Ford, Volvo, HSBC, Motorola, and Kraft have booked their space for advertising in this mobile portal.
2. Vodafone has come up with what it calls a mobile advertising rulebook, which will enable advertisers run their ads in the network. Pepsi, Coke, and 20th Century Fox are some of the names associated with this advertising campaign. In addition to that, Vodafone has also come up with a completely ad-funded mobile channel called Free4me, which as the name suggests, is free for customers. Customers will be able to watch television shows and various other programs in this channel.
I actually foresee a day when there will be more sponsors for a mobile TV show than an actual television show, the former being ad-funded and completely free for customers. I’d also like to add, that day is not too far away.
Tags: 20th Century Fox, BigPond, Coke, Ford, Free4me, HSBC, Kraft, marketing, mobile advertising, mobile channel, mobile portal, Mobile TV, Motorola, Pepsi, Proctor and Gamble, TELSTRA, Vodafone, Volvo, WPP
Technorati Tags: 20th Century Fox, BigPond, Coke, Ford, Free4me, HSBC, Kraft, marketing, mobile advertising, mobile channel, mobile portal, Mobile TV, Motorola, Pepsi, Proctor and Gamble, TELSTRA, Vodafone, Volvo, WPP
Categories: Cell Phone Advertising.
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