Mobile advertising revenue to cross $2 billion - Says Frost & Sullivan

Frost & Sullivan has predicted that mobile advertising revenue in the U.S. could reach the magical $2 billion mark in 2012.

The fact that more than 85% of Americans, around 250 million of them, carry a mobile phone gives mobile advertising companies an enormous chance to reach a diverse customer base. So, we can expect a huge surge in mobile advertising revenues in the coming years.

The only concern, and possibly the most important concern, is that mobile advertisers and the network operators should see to it that they don’t cross the line between ‘targeted advertising’ and ‘invading privacy’. The very thought that someone, in this case mobile advertisers, knows where they are all the time turns off a lot of mobile users. So, mobile advertisers should be careful with what they do with the personal information of mobile users. If used properly, this could result in a highly profitable and highly targeted advertising model where both the customer and the advertiser are happy. If dealt wrongly, this could result in a major backlash from the customers. So, it’s a fine line indeed.

Categories: Cell Phone Advertising.

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