Mobilizing sites could be the key in future

Mobile surfing, surfing the web on mobile phones, has been on the rise lately. It has been assessed that around 14% of mobile users surf the web regularly and this number will increase sharply over the next few years. Now, mobile internet is not an alien term to most of you guys and you’ve been hearing this quite often, right? But the issue I’m going to bring up is something different. It’s about the traffic generated by mobile surfing.

A recent report from Nielson says that a lot of companies have seen an increase in their website’s traffic on an average of 13% due to mobile surfing. This is an incredible number, to say the least.

The report also says that some websites had a pretty sharp increase in traffic as a lot of mobile users tend to surf those sites on the go very regularly. Can you guess what kind of websites they’re talking about? It’s a no-brainer. Weather sites and entertainment sites are the most accessed ones via mobile internet and the traffic to these sites increased by 22% due to mobile surfing.

In case of other websites, the increase in traffic has not been drastic, but noticeable nevertheless. However, the report says that this will change soon as more and more people are now accessing the net through their mobile phone.

In my opinion, this brings up the topic of mobile websites again. The question of whether or not a company should have a mobile website has been asked many a time, but there has not been any satisfactory answer. However, I’ve always claimed that mobile websites can change the way you connect with your customers and can actually help you interact with your core user base better. Now, this report reflects my thought too.

Just imagine, if you found out that more than 30% of your site’s traffic came from mobile phones, wouldn’t you be hard-pressed to mobilize your site to make it easier for them to access it through their mobile phones? Also, viewing a standard website on a mobile phone, as I’ve said many times before, can be a clumsy experience sometimes. A mobile site with a mobile-friendly interface which loads very quickly will make it easier for mobile users to access it via their mobile phone. This, in return, can result in an increase in your site’s overall traffic.

While this idea might be applicable for all websites, it’s absolutely necessary for some websites which are regularly surfed by mobile users. Entertainment, travel, weather, movies, maps, news, and banking sites are the most popular websites among mobile users and mobilizing these sites is a great idea.

The content of this report is not surprising for me at all, for there have already been instances where I could sense the immense potential of mobile sites. In case you’re new to this site, I urge you to read this, this, and this. In my opinion, this is a glimpse at the future. The question is, are you ready?

Categories: Cell Phone Advertising, All things mobile phones.

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