YuuZoo, a popular name in the world of mobile content and mobile advertising, has moved from its beta phase and will soon start rendering its services to a number of countries including China, India, US, UK, Germany, Singapore, Thailand, Malaysia, and Indonesia.
In case you don’t know YuuZoo, here’s a small piece of info. YuuZoo is backed and financed by a number of high profile executives from Nokia, Ogilvy & Mather, and Ericsson and is famous world over.
Perhaps the biggest advantage of YuuZoo is the extensive range of mobile content it has on offer. It has partnered with some of the best mobile technology companies in the world and offers a wide range of mobile content, most of which are exclusive.
With the current set up, YuuZoo can easily reach around 1 billion consumers around the world. What this means to mobile advertisers around the world is that they can now easily target a huge number of consumers with the help of YuuZoo. With its technology, YuuZoo can help mobile advertisers send highly targeted ads to consumers – both local and international.
It will be interesting to see the growth of YuuZoo in the coming months. With such a strong set up, I think it is certainly a force to be reckoned with in the mobile advertising industry.
Tags: beta phase, China, ericsson, germany, India, indonesia, malaysia, mather, Mobile advertisers, mobile advertising, mobile content, Nokia, ogilvy, singapore, targeted ads, thailand, UK, US, YuuZoo
Technorati Tags: beta phase, China, ericsson, germany, India, indonesia, malaysia, mather, Mobile advertisers, mobile advertising, mobile content, Nokia, ogilvy, singapore, targeted ads, thailand, UK, US, YuuZoo
Categories: Cell Phone Advertising, All things mobile phones.
Google recently announced that it will deploy small, custom-made, brand-image ads for mobile phones soon. When it detects a mobile phone browser, these ads will be automatically displayed on the screen. Google thinks these ads will be vital for their future in mobile advertising industry as more and more people are beginning to use their mobile phone for browsing purposes.
If you’re worried that your mobile screen is going to get clustered with lots of ads, don’t be. Google has scaled down these ads to fit into the mobile screen and moreover, only one ad will be displayed at a time, making it easier for the mobile user. Also, Google has instructed the advertisers to link only to pages that are optimized for mobile phones, as viewing normal web pages in mobile phone can be unpleasant some times. The advertisers, as usual, will pay on a per-click basis.
This ad service will be made available to a list of countries including the U.S., France, India, Australia, China, Spain, Russia, and Germany.
It will be interesting to see the response for this move from Google. With Android getting ready to hit the mobile phones soon, this might be even a precursor of things to come.
Tags: advertisers, australia china, brand image, france india, germany, Google, image ads, india australia, list of countries, mobile advertising, mobile phone, mobile phones, mobile screen, mobile user, phone browser, precursor, Russia, spain, web pages
Technorati Tags: advertisers, australia china, brand image, france india, germany, Google, image ads, india australia, list of countries, mobile advertising, mobile phone, mobile phones, mobile screen, mobile user, phone browser, precursor, Russia, spain, web pages
Categories: Cell Phone Advertising, Google, All things mobile phones.
A recent report from M:Metrics states that men in the age group of 18-34 are considered the best target for mobile advertisers in the U.S. and Europe. Men in this age group respond to text message advertisements and more importantly, access mobile web quite frequently. This has made mobile marketers take notice of this potential customer segment.
In Europe, mobile users in this segment are equally inclined to both text message adverts and mobile media. In fact, the numbers are quite encouraging for mobile marketers in Europe. In England, the number of mobile media users is 26.8% while in France and Germany it is 18.4% and 18.5% respectively. In fact, a significant amount of mobile users in England who belong to this age group prefer their mobile phone to TV, as they can get everything they want from mobile web.
The report also says that almost one third of mobile users in UK said that they prefer to respond to mobile ads and would like to buy products that are advertised. This statistics, more than anything else, should be very encouraging for mobile marketers in Europe.
Mobile users in the U.S., unlike their European counterparts, are not that much interested in text message adverts. They are more inclined to access mobile web for news and other information.
Tags: advertisements, advertisers, adverts, age group, counterparts, customer segment, england, Europe, germany, marketers, media users, metrics, mobile ads, mobile media, mobile phone, mobile users, mobile web, statistics, target, text message
Technorati Tags: advertisements, advertisers, adverts, age group, counterparts, customer segment, england, Europe, germany, marketers, media users, metrics, mobile ads, mobile media, mobile phone, mobile users, mobile web, statistics, target, text message
Categories: Cell Phone Advertising, All things mobile phones.
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