Free mobile analytics tool from AdMob

Regular readers of this blog might know that I’ve discussed the importance of analytic tools to track a mobile ad campaign’s performance time and again. Now, AdMob, the leading mobile ad platform provider, has come up with a mobile metrics package which helps you track the performance of your mobile sites and mobile advertising campaigns. More importantly, the service is entirely free of cost.

Called AdMob Mobile Analytics, the service is free of cost and it can be compared to Google’s Google Analytics service. With this, you can track your mobile site’s performance more effectively with data such as the number of unique visitors, duration of visit, geographical details of users, page performance, and so on. Also, using this service, you will be able to track any ad campaign, not just AdMob’s ad campaigns. So, it’s truly a great opportunity for mobile advertisers and mobile site owners.

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Categories: Cell Phone Advertising, All things mobile phones.

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