What does Yahoo - Microsoft deal mean for Google?

By now, I think everyone and their mother knows about Microsoft’s proposed buyout of Yahoo! And you should, because if it were to happen, it would be undoubtedly the biggest and the most important acquisition ever made in the industry. Now, what does this deal mean for mobile industry? A lot.

Firstly, we all know that Yahoo Go Mobile is a huge success and it’s really a brilliant interface which offers you the best of browsing experiences and the best of applications. Now, if Microsoft were to integrate Yahoo Go Mobile in its Windows Mobile, it could be huge. Though you can already download Yahoo Go Mobile on Windows Mobile, hardly anyone does. By integrating it into Windows Mobile, Microsoft could simply rejuvenate its Windows Mobile market and Yahoo could reach millions and millions of users effectively.

Yahoo Maps, as we know, is the market leader and when combined with Windows Mobile, it could be a potent rival to Google Maps.

Yahoo Mail, undoubtedly, is way better than Microsoft’s mail service and if integrated into Windows Mobile, could be a huge success. Already, Yahoo Mail is used widely on the iPhone.

When it comes to Instant Messaging, both Yahoo and Microsoft have winners in Instant Messenger and Windows Live Messenger respectively. When these two merge, they could cater to a huge market and be far more effective.

Yahoo already provides the widgets for iPhone and it has been popular with users. If Microsoft could use these widgets on its Windows Mobile devices, it would make them even more compelling for the users. Most importantly, Microsoft will be in a position to tackle the iPhone competition, which already uses Yahoo widgets.

Photos and Sharing would become far more comfortable and easier for the users, as they will be able to access Flickr and Windows Live Spaces, both of which are extremely popular.

Last but not least, if Yahoo and Microsoft did come together, the search app would become far more powerful and could pose a serious threat to Google’s dominancy in the search market.

So, a lot is being speculated on this proposed buyout and it would be interesting to see the developments from now on. It will also be interesting to see what Google does to face this giant of a competition. Interesting times ahead people, watch this space closely.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo, Microsoft.

0 comments.

Google partners with Japan’s topmost mobile carrier

Japan’s top mobile carrier, NTT DoCoMo, has partnered with Google to enable Google apps on its mobile phones. Incidentally, it is one of Google’s partners in the Open Handset Alliance. The company has its own mobile internet service called I-mode, which is very popular with mobile users in Japan. From now on, Google will be made the default search engine for people who use I-mode and Google ads will also appear alongside the search results. In due course of time, NTT DoCoMo plans to add Google Maps and YouTube also.

More importantly, the company is planning to develop a mobile phone that will support Google Android. Considering the fact that Google Android platform is not a fully developed one, this is a huge support from the top mobile carrier in Japan and also, this was just the kind of support Google was looking for from mobile carriers, especially the ones in its Open Handset Alliance. So, Google might well as be happy with these developments.

Categories: Cell Phone Advertising, Google.

1 comment.