There has been a lot of talk about whether or not Google has done the right thing by developing Android. Some say developing its own phone, the so-called Google phone, would have been a better idea. Some say Android is the better idea. Now, where do I stand in this issue?
It’s very simple. Android is Google’s best chance to dominate the mobile world. The reason is very, very obvious. Just think - How did Google become the top dog in the internet? By serving ads to websites all over the world. In other words, Google made everyone use their service.
Now, think of the same scenario here in the mobile world. Instead of creating a phone which can only be used by so many users, Google has come up with a mobile platform which has the potential to reach hundreds of millions of users all over the world. Android is capable of reaching a wide range of operators and users all over the world and this is exactly the route to Google’s success in the mobile world.
With Android, operators will find it easier to make their subscribers use mobile internet as that is where the revenue is. The more the number of users that use mobile internet, the more money it will be for Google, as it will be serving ads through Android. In other words, Android will help Google replicate its online success in the mobile world.
Remember – it’s a market of over a billion users out there. There’s plenty of fish in the sea. Google, in my opinion, has both the experience and the expertise to pull it off in the mobile world, just like they did in the online world. So, wait and watch.
Tags: Android, Google, Google Android, Google phone, mobile, mobile internet, mobile platform, mobile world, top dog
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Categories: Google.
Apparently, some people are confused as to why there is so much fuss about mobile web. Well; the short answer is - $16 billion.
1. Analysts say that mobile web will be worth a whopping $16 billion in just three years from now. Now, a $16 billion market is something that is too big for even giants like Google and Yahoo to be taken lightly.
2. Also, the size of the mobile phone market is three times bigger than the size of the web market. In other words, there are three mobile phone users for one PC user. Now, where do you see more opportunities?
3. Apple iPhone, in more ways than one, changed the landscape of the mobile world. Since its arrival, mobile internet usage has increased as most of the iPhone users regularly surf the net from their phone. Add more high-end phones like Nokia N95, Blackberry, and other such smart phones to the equation and you have the perfect recipe for a mobile web revolution.
4. With 3G and 3.5G networks, high speed mobile browsing is very much possible for mobile users. This will significantly increase the number of mobile web users in the future.
Hence, the excitement.
While Google is busy with Android, Yahoo has been silently working its way to the top. Both these companies have kept people guessing what would be their next move in the mobile world for quite some time now. In my opinion, Yahoo has a slight edge over Google as it’s already set its foot firmly in the mobile market. However, if Android could do to Google what the iPhone did for Apple, we’d be looking at a completely different situation. Either way, the competition is going to be interesting to watch.
Tags: 3G, apple iphone, Google, internet usage, iPhone, mobile web, mobile internet, mobile market, mobile phone market, mobile phone users, mobile users, mobile web users, mobile world, nokia n95, smart phones
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Categories: Mobile Web.
A latest report from Nielson Mobile says that mobile internet has reached a tipping point. According to its latest survey, there are over 40 million active mobile internet users in the U.S. alone. And the number is growing steadily by the day. So, Nielson Mobile states that mobile internet, as an advertising medium, has reached a critical mass. What this means to advertisers is that they now have a very good market with a good demographic depth.
Now, this should not be surprising for anyone who’s been following the mobile web market closely. Mobile broadband usage has skyrocketed in the recent times and we’ve had report after report predicting just how big mobile web can be in the future. So, all I can say to people who doubted the potential of mobile web is – I told you so. In fact, I think there is still scope for a huge growth. As more and more people start using Apple iPhones, Blackberries, Nokia N95s, and other such phones, the number of mobile web users will increase exponentially. Already, over 80% of iPhone users surf the internet regularly from their phone. So, with more and more sophisticated devices coming into the market, we can expect further growth.
Now that we’ve heard the good news, can you predict which the most popular website among mobile internet users is? If you said Yahoo, give yourself a self-congratulatory pat on your back.
This again should not be very surprising for people following the mobile web market closely. Yahoo has made tremendous progress in the mobile web market and it’s not surprising that it enjoys great popularity among users. However, Google and Microsoft come in the second and third spots respectively and are not far away either.
Tags: advertising medium, apple iphones, Blackberry, broadband usage, Google, iPhone, Microsoft, mobile internet, mobile web, mobile internet users, mobile web users, Nielson, Nokia, nokia n95
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Categories: Mobile Web.
The game of mergers and acquisitions is on for sure. After Nokia’s successful acquisition of Symbian, it’s now Microsoft’s turn to get into the act. Microsoft announced a few days back that it will buy MobiComp, a Portugal based mobile software maker.
MobiComp is particularly known for its apps related to data protection and sharing. MobileKeeper Backup & Restore, an app which stores and backs up mobile data, and MobileKeeper Sharing & Communities, an app which connects the mobile phone with social networking communities on the web, are the two most important apps that Microsoft is said to be interested in integrating into its Windows Live Mobile.
Microsoft has not disclosed the cost of this acquisition and the terms of the deal.
I think this acquisition will do loads of good to Microsoft and will serve as a morale booster. Apple made news with 3G iPhone, Google is almost always in the news with Android, Yahoo is going great guns, and now Nokia has made headlines all over the world by buying Symbian. Microsoft needed something to get back into the limelight as far as the mobile market is concerned and it has come in the form of this acquisition. The competition, my friends, is only going to get more intense.
Tags: 3g iphone, Android, Apple, apps, Google, mergers and acquisitions, Microsoft, mobicomp, mobile software, Nokia, portugal, social networking, Symbian, Windows Live Mobile, Yahoo
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Categories: Microsoft.
Ever since Nokia acquired Symbian and announced that it will be made free of cost, a lot of questions have been raised. The most important question, and the most obvious one too, is the one about the hundreds of millions of dollars that Nokia stands to lose by giving away Symbian free of cost. But then, I’m surprised to notice that a lot of people can’t see the woods for the trees.
Nokia’s plans are very clear. It wants to put Google, Apple, Research In Motion, and Microsoft out of commission by making its open source software the most wanted and the most used mobile software in the world. What this open source software means to developers around the world is that they now have the opportunity to develop as many applications as possible. This will make Symbian handsets more popular than ever.
In my opinion, a lot of developers might prefer Symbian over Apple iPhone or Google Android. The reason is simple. The iPhone, as popular as it may be, is not exactly the market leader. And Google is yet to come up with Android. So, at this situation, developing apps for Symbian, which is the most popular mobile software as of now, sounds really sensible.
If developers around the world started building useful apps for Symbian handsets, it would make Symbian handsets even more popular than what they are right now and the sales will increase exponentially. In other words, Nokia will sell more mobile phones than what it does right now, thanks to this move. And that is exactly what Nokia wants.
Now, it will be interesting to see the reactions of Google, Apple, Microsoft, and RIM. Something’s gotta give. Let’s wait and watch.
Tags: Android, apple iphone, apps, developers, Google, iPhone, Microsoft, mobile phones, mobile software, Nokia, open source software, research in motion, rim, Symbian
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Categories: Nokia.
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