Download free mobile games from freemobilegames.mobi

Just a couple of days back we saw a report from Screen Digest which said that mobile video games will become hugely popular in a few years from now and over 60 million games will be downloaded every year. Now, we have another company which lets you do exactly the same – download video games to your mobile phone free of cost.

Freemobilegames.mobi is a site which allows you to download ad funded mobile games for free. It’s basically a simple procedure. You go to the site, select the kind of handset that you have, look at the categories of games for that particular handset, select one, and download it to your mobile phone.

Now, though these games are supported by advertisements, you’ll have to pay a small charge to download and play the game, if you don’t have unlimited data plan. If you have unlimited data plan, then the games are absolutely free for you. The advertisements will be shown before the start of the game and after the finish of the game.

I think the site’s future depends on the value they provide for users. If the games are varied and interesting enough for uses, the site can expect quite a handful of downloads regularly. That aside, I think the domain name is one heck of a name. I’ve already blogged about dot mobi domains becoming very popular and ‘costly’ and this domain name is simply the best you can get for a site that offers free mobile video games. Don’t you agree?

Categories: Cell Phone Advertising, All things mobile phones, Mobile Games.

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Apple iPhone - The leader in mobile searches

I was searching through some of my old archives and I stumbled on to this news. I was like, ‘damn; how did I miss this one?’

Last month, Google announced that Apple iPhone is the leader of mobile searches. As you know, mobile users, particularly high-end mobile users, use their mobile phone to search the internet. Apple iPhone tops this list with the most number of searches being made on it. Google also said that this reinforced its faith that there is significant money to be made in mobile internet. The surprising fact, however, is not this.

The number of searches made on iPhone is 50 times more than the number of searches made on any other handset. Fifty times, fifty freaking times more than its competitors. Blackberry Pearl managed to get the second spot, but still it’s nowhere in the competition.

Call it brand value, call it hype, call it cool technology, or call it user friendly – Apple iPhone is in a league of its own.

Categories: Cell Phone Advertising, Apple iPhone, All things mobile phones.

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Is Google the real winner in the FCC auction?

Finally, the most anticipated FCC auction for 700 MHz wireless spectrum is over. Verizon and AT&T have acquired a substantial number of licenses. As I promised in my last post, I have to tell you what this means to Google.

First things first. We all know Google is clever. When people went wild with their speculations about the auction, Eric Schmidt would have probably smirked. The reason being – Google probably never intended to win the auction. In fact, even before the auction, it got what it wanted.

The open access theory was formulated by Google and FCC made it clear that the winner of the spectrum should allow their users to choose any handset they want and run any application they want on their mobile phones. In other words, even if Verizon or any other company wins the auction, they will not be able to make their subscribers use a particular mobile phone with a particular application. This leaves a gap large enough for Google to bring in its Android supported devices. Clever, isn’t it?

As we already discussed, the costs involved in running a network are huge and Google never actually intended to do that. Instead, it will make money, irrespective of who wins the auction, through mobile advertising.

Now, at the end of the auction, Google actually didn’t win any license. But instead, it made Verizon and AT&T pay big bucks for the licenses. Now, Google will be happy to introduce its Android based mobile phones with tons of applications, which people will be happy to use. So, without spending big bucks for licenses in the auction, Google will be able to make money – through advertising.

Now, is that brilliant or what?

Categories: Cell Phone Advertising, Google, All things mobile phones.

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