Mobile advertisers to target the Hispanic community?

The latest report from comScore discusses the prospects of mobile advertising in the Hispanic mobile user community. Not surprisingly, the predictions are very optimistic.

Hispanics and Latin Americans have always been active mobile users and it gets reflected on the fact that they over-index in mobile data and mobile advertising consumption. Also, a significant number of Hispanics and Latin Americans do not have access to the PC or the internet, but have a mobile connection. So, not surprisingly, when it comes to mobile content consumption, Hispanics are way ahead of the market average. This makes mobile marketing the perfect option for businesses to target the Hispanic and the Latin American community. Now, let us take a look at some numbers from the report.

1. Over 70% of Hispanic mobile users regularly download mobile content while the market average is only around 48%.

2. Over 40% of Hispanic mobile users can recall seeing ads on their mobile phone while the market average is only 30%.

3. Over 22% of Hispanic mobile users responded to mobile ads while the market average is only around 13%.

Based on this data, we can safely assume that the Hispanic market could be one of the most exciting markets for mobile advertisers. Already, mobile marketing companies like Hipcricket, Latin-Pak, Ansible Mobile, Vibes Media, and Univision Movil have started targeting the Hispanic mobile user community specifically and as the community grows stronger, we can expect a lot more companies to enter the market as well.

Categories: Cell Phone Advertising.

1 comment.