A mobile web portal to access the German stock exchange

Wallstreet:online, the largest finance community in Germany, has released its mobile web portal. Mobile users now will be able to follow the German stock exchange right from their mobile phone. Netbiscuits, a famous mobile internet platform provider, has helped bring Wallstreet:online to the mobile web space.

I think this is a brilliant move. The timing could not have been better, as Germany now is considered a huge market for mobile phones and mobile web in particular. Even Google CEO Eric Schmidt recently stated in an interview that almost every German has got a mobile phone. Also, stock market is something which is closely followed by millions every day. What better way to do it than from your mobile phone? It makes things easier, as you don’t have to carry a laptop or sit in front of the PC to follow the stock trading by the hour. This mobile website is also optimized for Apple iPhone, as there are quite a few iPhone users in Germany.

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Categories: All things mobile phones, Mobile Web.

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Using QR codes in mobile advertising

We’ve already seen that the usage of QR codes in mobile advertising has been very popular in countries like Japan and Korea. Now, it has transcended yet another boundary and gone to Singapore.

Singapore Press Holdings has introduced this technology called ZapCodes in Singapore. With this, mobile phone users will be able to get more information on a product or service simply by scanning the ZapCode in an advertisement through their mobile phone camera. The ZapCode software, when installed in your mobile phone, will scan the ZapCode, decipher the message, and send more information to you via a WAP site. The WAP site will have more information on the product or service mentioned in the advertisement. The WAP site might have pictures, gift vouchers, discount coupons, or videos.

This technology, as I’ve always said, is way easier than the usual text message stuff that we are used to. Just imagine, which one is easier? Taking a snap of an ad with your mobile camera and getting the info in a jiffy via a WAP site or typing a code and sending it as a text message to a number and waiting for the info to come in another text message?

This technology could be particularly a huge success in the U.S., if implemented properly. According to statistics, more than 60% of mobile phones in the U.S. have in-built cameras and this makes a huge market for QR code based mobile advertising.

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Categories: Cell Phone Advertising, All things mobile phones.

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