Google being noncompliant to MMA guidelines?

A few days back, the Mobile Marketing Association made an announcement about new guidelines for mobile ads. At the same time, Google announced its decision to come up with custom-made mobile image ads. Now, that is coincidence. But the irony, however, is not in the timing of these two announcements.

Google image ads differ in size from the ad formats specified by the MMA. Let’s take a look at the dimensions.

The MMA specified four different sizes for mobile ads – 300×50 pixels, 216×36 pixels, 168×28 pixels, and 120×20 pixels. However, Google’s banner ads are in the following range – 305×64 pixels, 215 x 34 pixels; 192 x 34 pixels; and 167 x 30 pixels.

When asked about this noncompliance, Google’s authorities said that the MMA’s guidelines were not rules, but just guidelines. They also said that Google image ads are compliant with MMA’s previous guidelines, which they thought were ideal for mobile phones.

Google, though, has promised that it will work with the MMA to improve user experience and work on these noncompliance issues.

Categories: Cell Phone Advertising, Google, All things mobile phones, Mobile Marketing Association.

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Google ads for mobile phones

Google recently announced that it will deploy small, custom-made, brand-image ads for mobile phones soon. When it detects a mobile phone browser, these ads will be automatically displayed on the screen. Google thinks these ads will be vital for their future in mobile advertising industry as more and more people are beginning to use their mobile phone for browsing purposes.

If you’re worried that your mobile screen is going to get clustered with lots of ads, don’t be. Google has scaled down these ads to fit into the mobile screen and moreover, only one ad will be displayed at a time, making it easier for the mobile user. Also, Google has instructed the advertisers to link only to pages that are optimized for mobile phones, as viewing normal web pages in mobile phone can be unpleasant some times. The advertisers, as usual, will pay on a per-click basis.

This ad service will be made available to a list of countries including the U.S., France, India, Australia, China, Spain, Russia, and Germany.

It will be interesting to see the response for this move from Google. With Android getting ready to hit the mobile phones soon, this might be even a precursor of things to come.

Categories: Cell Phone Advertising, Google, All things mobile phones.

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