AdMob - 20 billion ads served, still going strong

AdMob, the leading mobile advertising provider, has reached the milestone of serving 20 billion mobile ads. The company has grown by leaps and bounds and has some staggering numbers to present.

In the one year period of March 2007 – March 2008, the company has progressed tremendously from 500 million ad impressions per month to an astounding 2.5 billion ad impressions per month. Interestingly, AdMob’s 20th billion ad impression came from India, one of the fastest growing mobile markets in the world. It was an ad for HDFC bank displayed in Cricinfo’s mobile site.

One of the things that make AdMob stand out from the rest is its impressive clientele. In fact, it has the most impressive clientele in the world. Both Google and Yahoo use AdMob for mobile advertising solutions. Need I say more?

Categories: Cell Phone Advertising, All things mobile phones.

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Mywaves makes waves in the market

Mywaves, a mobile video site, has been making news recently. Especially, its partnership with MTV has got a lot of attention. Through this partnership, MTV will provide free, ad-supported mobile content to Mywaves site from its products like VH1, Jackass, Gametrailers, and Atom Entertainment. This is the first time MTV is offering free mobile content. Previously, the content was available only through network carriers and it required users to either go for the pay-per-view model or the subscription model.

Apart from MTV, Mywaves has got quite an impressive clientele with names like Microsoft, Mini, Paramount Pictures, Toyota, and more. Mywaves serves users with free mobile video content supported by ads. The ads range from text messages to banner ads, content discovery screens, and more. Interestingly, Mywaves came out of beta just about a year back and the kind of progress it has made has impressed a lot of people in the market.

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

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