Sony BMG and 3 sign deal to provide free music videos on mobile phones

Mobile network 3’s customers will be able to watch free music videos right on their mobile phone from today. 3 has signed a deal with Sony BMG which will allow 3’s customers to enjoy free ad-funded music videos on their mobile phones. There will be a 20-second advert before and after the video, to keep it free of cost. These ads will be highly targeted and relevant, based on your age, sex, and other factors.

People behind 3 believe that this deal will be an instant hit with their customers. And they have a reason to think so. The network has a customer base of 4 million in the UK alone and around 1.5 million of them regularly use its video services. So, by bringing free, ad-funded videos to its customers’ mobile phones, 3 plans to attract more and more customers toward its video services.

3’s music portal has some big names like Alicia Keys, Mark Ronson, and Tings Tings. Also, some of the biggest players in the market like BMW, Pepsi, Microsoft, and Intel have signed advertising contract with 3. So, with a wide range of music videos and an equally wide range of advertising sponsors, 3 can only look forward to a positive response from its customers, which I think will happen soon.

Categories: Cell Phone Advertising, All things mobile phones.

0 comments.

Five reasons why Google Android will topple Apple iPhone

While a lot of people, including yours truly, are going gung-ho about Google Android, Steve Jobs might be pondering over its impact on the market and most importantly, the kind of competition it might give Apple iPhone. Well; Steve, don’t worry. You don’t need to have any second thought on that. It will give you a run for your money. Personally, my opinion is that Google Android is right on the money and could become the biggest accomplishment of Google, only next to the Google Search Engine. I’m not necessarily anti-Apple, but I do have my reasons for my stand. Let’s check it out.

1. Google loves to play the numbers game. With the Open Handset Alliance, it has got 34 of the biggest names in the market up its sleeve and it could be nothing short of a winning combination. The alliance comprises big names like Intel, QUALCOMM Inc., Motorola, T-Mobile, Sprint Nextel, eBay Inc., and many more.
2. Google offers a toolkit for Android, which programmers around the world can make use of to improve the software in all Android based cell phones and even build a new version of it. Just imagine, millions of programmers have the license to come up with something that will reach out to every nook and cranny of the world and make them popular like never before.
3. Most importantly, developers don’t need to pay anything to get their Android based applications licensed. Google will help you sell your application via an online-market place developed by Google. Here comes the best part – you don’t need to share the revenue with Google. It’s all yours. You develop it, you don’t spend a penny to get it licensed, you sell it without any trouble, and you keep all the revenues. Now, how does that sound for a win-win proposition?
4. Google allows handset makers and carriers to use Android free of cost, without spending a dime. Google will get its revenue from advertisements that the phone will carry. Whereas in the current scenario, handset makers and carriers pay a licensing fee to use Symbian and Microsoft. What do you think would stop them from shifting to Android?
5. Last but certainly not the least – It’s Google baby. They know how to play the game.

The way I look at it, Google Android could become the undisputed leader in well under a couple of years. What? You think the other way? Why don’t you voice your opinion over there in that tiny little comment box? Let’s get different perspectives on this issue.

PS: If you are an avid iPhone user, sorry pal – I’ve burst your bubble.

Categories: Google, Apple iPhone.

0 comments.