Vodafone to launch nationwide marketing campaign to promote mobile browsing

If there is one company which is very excited about the future of mobile web, it’s Vodafone. It first started off by slashing its mobile internet tariff by almost 50%, as a result of which you can now get mobile broadband at £15 a month, and now it has announced that it will launch a marketing campaign to encourage people to use mobile internet more often.

This campaign will serve as an eye opener for common public and Vodafone intends to make people realize how easy it is to access the internet from their mobile phones. Vodafone plans to launch a massive, nationwide marketing campaign all through the summer and plans to target train stations, shopping malls, bus stations, live events, and more.

It has started off well by buying media space in train stations all over the country. So, you can expect to see Vodafone ads with the slogan “Travel the mobile internet” in billboards, ticket barriers, and rotating poster boards soon in a train station near you.

It has been announced that the campaign will start off at London’s Kings Cross station and will be run all over the country for more than 250 days.

More than the campaign, I think the price cut will do loads of good to Vodafone’s mobile internet division. Don’t you think so?

Categories: Mobile Web.

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A possible Yahoo - AOL merger?

While rumors are running wild that News Corp might join Microsoft in acquiring Yahoo, another news story has been making headlines for the past few days. It is believed that Yahoo is considering merging with AOL, the internet division of Time Warner.

It is said that Yahoo is not interested in Microsoft’s bid and wishes to stay independent. However, its investors are not amused at the sinking stock prices of Yahoo and they want the management to do something. The perfect solution for that, at least on paper, would be a merger with AOL. AOL, as we all know, has been suffering for god knows how long and a merger with Yahoo would do a lot of good for it.

It is said that Yahoo is ready to give a 20% stake in the Yahoo/AOL merger to Time Warner to bring in some much needed cash inflow. With the money that Time Warner offers for the 20% stake, Yahoo can buy back its stocks and this could lead to a rise in its stock price. So, on paper, this looks like a win-win situation for both Yahoo and AOL. However, neither Yahoo nor AOL has confirmed any of this news, so we’ll have to wait a little more to know more details on this issue.

This is getting interesting by the day. As far as I’m concerned, Yahoo’s decision could have a big impact on its mobile web presence. Stay tuned for more updates folks.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo.

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