Mobicom and Qkey Holdings to launch a unique interactive advertising platform

Mobicom Corp. has joined hands with Qkey Holdings, a digital marketing platform developer. Qkey Holdings has a unique platform which has generated a lot of buzz in the market. In fact, this particular platform is probably the reason why Mobicom signed a joint venture agreement with Qkey Holdings.

So, what’s so special about this platform? It changes an outdoor advertisement like billboard into a mobile based one. Qkey platform has an interactive advertising technology which enables the user to access the outdoor billboard ad through his mobile phone and get the information he wants downloaded in his mobile phone or in his email.

This process takes the revolutionary step of connecting two different forms of advertising – outdoor advertising and mobile phone advertising. Mobicom Corp. is pretty upbeat about this joint venture and thinks this will get a good response from people.

Mobicom is planning to launch this platform first in Asia and has plans to launch it in other markets depending on the response they get from the Asian market. South Korea, Singapore, Thailand, China, and Malaysia are the countries they’ve decided to launch this platform in.

The reason behind Mobicom’s decision to launch the platform first in Asia is very simple. In China, 17% of the total amount spent on advertising goes to outdoor advertising like billboards whereas in the U.S., only around 4% goes to outdoor advertising. So, the response for the platform will be obviously better in the Asian markets.

I think the platform will be a success in the Asian market. The real test though would be in the American and European markets where this kind of advertising is not as popular as it is in Asia.

Categories: Cell Phone Advertising, All things mobile phones.

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