JPMorgan - watching the mobile advertising industry closely

Just happened to get a glimpse on the “Nothing But Net” report by JPMorgan. It has raised a few questions, come up with a few predictions, and made a few assertions. It’s more of a report on the advertising phenomenon that’s taken the world by storm. I mean, we have advertisers chasing us everywhere – print medium, online, and now mobile phone, which is what I’m interested in.

JPMorgan says it will be a tough job for the advertising companies to show conversions, as the latest developments in the advertising field has put more pressure on them. One example they have quoted is behavioral targeting. JPMorgan says it will definitely increase CPM and could possibly drive more volume. What this means to advertising companies is that they will be in a position where they have to show definite results and good conversion rates, which will push them to perform better and better.

The same applies to mobile advertising, as JPMorgan is having a close look at the industry, especially the developments of Google and the iPhone. JPMorgan predicts that with Google Android and Apple iPhone, things could get a lot better in the mobile advertising industry. What this means to me is that I’m not the only one watching the mobile advertising industry closely, I have some good company.

Categories: Cell Phone Advertising.

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