NBC Universal enhances its mobile web presence

In a move to enhance its mobile web presence, NBC Universal has signed deals with Verizon Wireless, Research In Motion, and AT&T. So, from now on, mobile phone users will be able to access NBC Universal content through 60 WAP sites that cover a wide range of brands including NBC, NBC Sports, USA Network, Sci Fi Channel, Bravo, MSNBC, Astrology.com, Universal Pictures, and CNBC.

All these mobile sites from NBCU will be available on the application sites of Verizon Wireless, Research In Motion, and AT&T and mobile users can access these sites via their carriers’ menus. NBCU believes this move will drive a lot of traffic to its ad-funded mobile websites.

NBCU has joined hands with JumpTap, a leading mobile advertising company, to take care of its ad network. JumpTap will be in charge of mobile advertising campaigns on all the WAP sites under the NBCU network.

NBC Universal has been eyeing the mobile web market for quite some time now and by joining hands with such big names in the market, it has laid the foundation pretty well. It is also worth remembering that NBCU signed a similar deal with Alltel Wireless last year.

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

0 comments.

Yahoo partners with AT&T to deliver mobile ads

Yahoo has partnered with AT&T to deliver mobile ads to AT&T’s mobile users. Currently, AT&T has a strong user base of over 70 million. Through this partnership, Yahoo will be able to provide web search for AT&T Mobility customers on AT&T’s customary portal MediaNet and deliver targeted ads to customers who access internet on their mobile phones.

As of now, MediaNet uses Infospace/Motricity and JumpTap for on-portal and off-portal searches respectively. As AT&T has signed up a partnership with Yahoo, soon Yahoo might replace them as the default search service.

Now, if you remember, Yahoo partnered with T-Mobile sometime back in Web n Walk and now, it has partnered with AT&T. Yahoo is simply relentless in its pursuit to become the number one player in search market, a position which is held by its rival Google for ages now. I just love this competition. It’s always good for us – customers.

Categories: Cell Phone Advertising, Yahoo.

2 comments.