A recent report released by JupiterResearch says that the growth rate of mobile internet has been impressive so far. In 2007, over 16% of mobile users accessed mobile internet and the number could grow by five percent this year.
The report says that mobility is an issue that can have a great impact on advertising and can improve the CPMs to a great extent. It is also predicted that mobile advertisers will spend more than $2 billion in mobile messaging and search advertising.
But the most important thing in the report, at least according to me, is something an analyst told about mobile ads. When asked about the performance of mobile ads in general, Julie Ask, a Jupiter analyst, had this to say – “We are finding ads with location tags are selling at five to tenfold premiums over basic ads.”
I’ve emphasized on location based advertising time and again and with each passing day, my take on that is getting substantiated.
Tags: CPM, JupiterResearch, location based advertising, mobile ads, Mobile advertisers, mobile internet, mobile messaging, mobile users, mobility, search advertising
Technorati Tags: CPM, JupiterResearch, location based advertising, mobile ads, Mobile advertisers, mobile internet, mobile messaging, mobile users, mobility, search advertising
Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.
With a lot of people dissing mobile advertising and a few coming up with numbers to prove that a certain percentage of people don’t like mobile advertising and all that jazz, I thought I would come up with some numbers too. So, here goes.
JupiterResearch says in its new report that among the companies in the U.S. which have annual revenue of $50 million or more, 40% have mobile websites. What more, another 22% of them will develop mobile websites within a year.
The reason for this huge growth in mobile websites? Simple. Mobile phones these days have improved functionality and mobile websites have become easier to access and extremely handy to customers. Once people see a big company coming up with a mobile website and providing excellent value for its customers, they expect other companies to follow suit. In this competitive market, you just cannot afford to let your competition get an edge over you. So, companies are increasingly aware of the potential of a mobile website and this is reflected in the fact that the number of mobile websites is growing steadily not just in the U.S., but all over the world.
The point I want to make is, if you don’t like mobile advertising, fair enough. That’s your personal choice. But before you come up with some numbers and run your mouth about mobile advertising saying some mumbo-jumbo, make sure you read this post.
Tags: choice, functionality, JupiterResearch, mobile advertising, mobile phones, mobile website
Technorati Tags: choice, functionality, JupiterResearch, mobile advertising, mobile phones, mobile website
Categories: Cell Phone Advertising, Rant, All things mobile phones, Mobile Web.
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