Basics of mobile marketing

The New Media Institute recently released a report on mobile marketing which had some interesting facts and very good points.

The report says that a lot of major brands in the US are into mobile marketing and their success rate has been very good so far. It also says that when done the right way, mobile marketing can get you very good results which will be way better than the results that you get from traditional advertising methods. One of the main reasons why all these big brands choose mobile marketing is the ability to connect to people. Mobile marketing can help you target your customer segment accurately – something that traditional advertising methods often fail at.

The report also states three important things about mobile marketing.

First, you need to offer something to people in order to make them join your mobile community. You need to convince them that there is a benefit in joining your community. You can do this by offering free products, discount coupons, special access to exclusive content, and so on.

Second, you need to make sure you respect their privacy. You need to contact them only when they want you to, not whenever you want to.

Third, relevancy of your campaign. You should get to know about people’s preferences and target your mobile marketing campaign accordingly. You cannot send an ad on KFC to a PETA activist. So, you need to make sure you send relevant ads in order to get response from the other end.

Well; I think that pretty much sums up everything. Mobile marketing campaign, when done the right way, can be the magic bullet big brands are looking for.

Categories: Cell Phone Advertising, All things mobile phones.

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MobiBlitz - Bluetooth based mobile advertising in South Africa

MobiBlitz, a well-known media firm in South Africa, recently announced that it will install a number of Bluetooth hotspots in shopping malls across the country. These hotspots will be installed in over 70 shopping malls across the country and the number could go up soon.

These Bluetooth hotspots are a great way for mobile advertisers to reach their customers. Mobile advertising through Bluetooth technology is something that has been discussed a lot in the past. The hotspot, called MobiZone, is like a marketing server which can extend up to 100 meters. A number of such hotspots together will create a network of Bluetooth advertising spots across the country, making it easier for mobile marketers to send targeted ads to mobile users.

To make things easier for people, MobiBlitz has assured that this will be strictly done on an opt-in basis, meaning customers can opt in and opt out any time they want. Also, they’ve assured a zero-virus policy, as Bluetooth activated phones are prone to virus attacks. Apart from mobile ads, customers will be offered movie trailers, weather reports, travel information, news updates, sports updates, and more to make things interesting.

MobiBlitz has already created a buzz and big names like MTV, KFC, and Wrigley will be joining the network soon.

Categories: Cell Phone Advertising, All things mobile phones.

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