M:Ad - Mobile advertising tracking service from M:Metrics

Some time back, in this blog, I had discussed the need for mobile analytic tools. And now, we have a solution. M:Metrics, the mobile media authority, has come up with M:Ad, a tracking service for mobile advertising in the U.K. From now on, mobile advertisers can track their mobile ad campaigns and get critical data with pinpoint accuracy.

M:Ad will track mobile advertisements and classify them for ease of use. With this, mobile advertisers can get data on what kind of mobile ads are served, when are these ads served, the company behind those ads, and their market penetration. This will bring greater clarity to the mobile advertising industry and help mobile advertisers target potential customers more easily.

First it was the U.S., now it’s the U.K. M:Metrics is slowly expanding its network, which is a good thing for the mobile advertising industry as a whole. Considering that M:Ad was a huge success in the United States, I have no doubt that it will be a success in the U.K. too. The sooner M:Ad goes international, the better it will be for the mobile advertising industry.

Categories: Cell Phone Advertising, All things mobile phones.

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The role of mobile video in mobile advertising

Among the different options that are available in mobile advertising - which include text messaging, banner ads, mobile video, mobile TV, mobile audio (ring back tone), and mobile internet ads – text message is the most preferred and the most used form, as it is the only service available in all kinds of mobile phones. However, mobile video and mobile TV are far more engaging and effective in advertising and the only reason they are not used as often as they should have been is the poor quality of mobile videos and the low number of users with mobile phones that support such facility.

As you know, not every mobile phone is as good as the iPhone when it comes to mobile videos and mobile internet, which makes it difficult for mobile advertisers to go that route. However, according to M:Metrics, the number of people who watch mobile videos has increased steadily over the last year or two, which is an encouraging news for mobile advertisers.

According to its statistics, last year alone, some 9 million people in the U.S. watched some kind of video on their mobile phones. People are most interested to watch movie trailers, music videos, sports updates, weather reports, comedy, celebrity news, cartoons, and TV shows.

The statistics tell us a story. People are interested to watch videos on their mobile phone, but the thing that stops most people from doing so is either poor video quality or the high price charged by some of the carriers to watch videos.

Two things need to be done. First, more and more high-end mobile phones with facilities like video, mobile TV, and mobile internet should be introduced in the market, of course at an affordable rate. Second, mobile advertisers should partner with carriers to provide ad-funded mobile content like mobile TV and mobile video for free. While both these things cannot be done overnight, they will definitely see the light of the day in the coming days.

Categories: Cell Phone Advertising, All things mobile phones.

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