After newspapers, it seems it’s the turn of the music industry to go mobile. I mean, let’s face it. The music industry is not what it used to be and CD sales have dropped considerably. The industry has stagnated to say the least and going mobile to reinvent itself seems to be the only option left. Thankfully, some artists have already realized that and have taken the next step.
A few months back, we saw Madonna sign a deal with Vodafone wherein Vodafone users were able to listen to the album Hard Candy before it was even released in the market. Similarly, earlier this month, British pop sensation Natasha Bedingfield signed a deal with Verizon and will headline a Verizon VIP tour. Verizon users will have exclusive access to Natasha’s albums and users who download ringtones and other such content will get free tickets to her concert and other such promotional items. Usher Raymond has signed a similar deal with Sony Ericsson which will be the primary sponsor for Usher’s musical tour which is scheduled later this year. Though AT&T is yet to sign such deals with musicians, it has already signed deals with music websites such as Napster and eMusic.
The future, everyone says, is mobile. The dipping sales of compact discs and the alarming growth rate of pirated discs have made musicians take some serious decisions regarding the future and some musicians have already set the precedent. Now, it remains to be seen how quickly others can adapt to this new age medium. What do you say?
Tags: british pop sensation, cd sales, hard candy, madonna, music industry, natasha bedingfield, newspapers, promotional items, sony, sony ericsson, usher raymond, Verizon, Vodafone
Technorati Tags: british pop sensation, cd sales, hard candy, madonna, music industry, natasha bedingfield, newspapers, promotional items, sony, sony ericsson, usher raymond, Verizon, Vodafone
Categories: All things mobile phones.
We all know Madonna is someone who always comes up with surprises – both for good reasons and bad reasons. But this one was really surprising. She has actually released a new album on mobile phone. How about that for a surprise?
She has recently signed a deal with Vodafone, Unilever, and Fuji according to which these companies can use her latest album Hard Candy to promote their products. The important point here is, the album is scheduled to be released only on April 28. This means, fans all over the world will be able to listen to the songs even before its release.
Vodafone customers will be able to listen to the songs from the album even before it gets released. Obviously, Madonna has been paid big bucks for this deal and at the same time, the amount of publicity the album will get, through this move, will be enormous. Considering the publicity this news has been getting, I won’t be surprised if other stars decide to follow suit and release their albums on the mobile phone.
Tags: fuji, hard candy, madonna, mobile phone, new album, publicity, surprises, unilever, Vodafone
Technorati Tags: fuji, hard candy, madonna, mobile phone, new album, publicity, surprises, unilever, Vodafone
Categories: All things mobile phones.
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