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When I talk about mobile advertising being effective and all that jazz, I just mean one thing. That is the response rate. There are advertisements on TV, newspapers, magazines, radio, and the internet, but none of them has been as effective as ads on mobile phones. And to think that mobile advertising is still in its nascent stage!!!
Take for example, Blyk. Now, Blyk is a well-known name for regular readers of this blog, as I’ve talked about it quite a few times. Recently, Blyk reached the landmark of 100,000 subscribers in the U.K. in just six months after its start. Let’s take a look at some numbers here.
The average response rate of mobile advertising campaigns from Blyk is a whopping 29%. It is miles ahead of others in this aspect. Especially, for some ad campaigns, the response rate is just unbelievable. Some time back, Blyk did a promotional campaign for Nick Hornby’s novel Slam which was released by Penguin Books. The response rate was an astounding 69%. Can you even think of getting this kind of a response from newspaper ads or even online ads?
This is simply why I keep saying that when done well, a mobile advertising campaign could bring in phenomenal results. What say you?
Tags: advertisements, advertising campaign, advertising campaigns, ad campaigns, Blyk, landmark, magazines, mobile advertising campaign, mobile advertising campaigns, mobile advertising, mobile phones, nascent stage, nick hornby, novel, Penguin, penguin books, phenomenal results, response rate, slam, subscribers
Technorati Tags: advertisements, advertising campaign, advertising campaigns, ad campaigns, Blyk, landmark, magazines, mobile advertising campaign, mobile advertising campaigns, mobile advertising, mobile phones, nascent stage, nick hornby, novel, Penguin, penguin books, phenomenal results, response rate, slam, subscribers
Categories: Cell Phone Advertising, All things mobile phones, Blyk.
A recent survey from Juniper Research says that mobile coupons will become very popular in a few years and retailers would send around 3 billion mobile coupons by 2011.
Mobile coupons, in my opinion, are a brilliant way for a retailer to connect to his customers directly. It is way more effective than the coupons you find in newspapers and magazines. Most people, including yours truly, often forget to make use of the coupon clips within the required timescale. I, for one, collect various coupons from newspapers and magazines but hardly make use of them because most of the times I forget to take them when I go shopping. With mobile coupons, there is no such problem. You get a coupon in your text message and all you have to do is show it to the retailer/shop owner the next time you shop for something. Since we always have our mobile phone with us, it becomes easier.
QR codes can be a good idea, but then you can’t expect everyone to have a mobile phone with camera facility to scan the ads. But still, it’s a very good technology that can be used effectively.
We’ve already seen some examples where mobile coupon campaigns have been quite successful and I think it will continue to be so. Like I’ve always said, the most important thing is to provide value to people. If you do so, you’ll always find takers.
Tags: coupons, Juniper Research, magazines, mobile coupon, mobile coupons, mobile phone, newspapers, QR codes, retailers, shopping, technology, text message
Technorati Tags: coupons, Juniper Research, magazines, mobile coupon, mobile coupons, mobile phone, newspapers, QR codes, retailers, shopping, technology, text message
Categories: Cell Phone Advertising, All things mobile phones.
Classified pages in newspapers and magazines might soon become obsolete. Gumiyo.com provides a simple and yet novel way to post ads which connect these two entities. As a one-of-its-kind classifieds site, Gumiyo lets you buy or sell what you want through your mobile phone. The website is accessible both from a web browser and a mobile phone and provides a marketplace that helps in connecting buyers and sellers in real time.
As a seller, you can post ads in the site right from your mobile phone. It’s free and it’s easy. You can capture pictures using your mobile phone’s camera or use MMS messages along with text to create ads. As your ads will be sent to targeted customers, you’ll get plenty of business inquiries and you’re sure to make a sale.
As a buyer, you can simply find what you want on this site. To make things easier, you can create alerts for your preferred products/services. Whenever the product/service you’ve mentioned is available, you’ll get a text message. You can set alerts for multiple items and manage through your mobile phone.
With more and more such useful technologies coming into the mobile space, the mobile phone is slowly becoming a multipurpose device which we can’t live without.
Tags: business inquiries, buyers and sellers, classified pages, entities, gumiyo, magazines, marketplace, MMS, mobile phone, mobile space, preferred products, real time, text message, useful technologies, web browser
Technorati Tags: business inquiries, buyers and sellers, classified pages, entities, gumiyo, magazines, marketplace, MMS, mobile phone, mobile space, preferred products, real time, text message, useful technologies, web browser
Categories: Cell Phone Advertising, All things mobile phones.
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