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Trust me, I knew this was coming. I could almost sense it coming.
Mobile marketers will now have to be more careful than ever, because from now on the Feds will be watching them closely. FTC’s event, ‘Beyond Voice: Mapping the Mobile Marketplace’, discussed the concept of mobile marketing and the ways in which it can be made less intrusive, more organized, and so on.
A common complaint among a section of mobile users was that some of the mobile ads are vague in nature and don’t inform the reader the exact price of the service or product being marketed. As a result, the customer doesn’t realize how costly the service/product actually is and ends up responding to it. He comes to know it only when he pays a hefty amount later. This, they say, should be stopped immediately.
Based on this, the FTC has clearly stated that mobile marketers, from now on, should disclose the costs involved very clearly and should not send ads that are misleading in nature. The Feds have also informed that they will be carefully monitoring the mobile marketing industry which is growing very fast at the moment.
I’ve always stated that mobile marketers should be very careful about the way they approach the users. They should not forget that people, a lot of them, pay for text messages and they have every reason to hate a text message ad which is vague/misleading/useless or all of the above. So, it’s the responsibility of the mobile marketer to make sure the customer knows what he is getting into.
Tags: exact price, feds, ftc, marketer, marketers, marketing industry, mobile ads, mobile marketing, mobile marketplace, mobile users, text message, text messages
Technorati Tags: exact price, feds, ftc, marketer, marketers, marketing industry, mobile ads, mobile marketing, mobile marketplace, mobile users, text message, text messages
Categories: Cell Phone Advertising, All things mobile phones.
Pepsi has launched a mobile marketing campaign in connection with the upcoming Beijing Olympics. Pepsi has joined hands with MyClick, a famous snap-and-click marketer, to launch this campaign which targets 12-24-year-olds.
In this campaign, customers are invited to upload their birth date, phone number, nickname, and their photo on any one of the six web portals available in China. Three lucky winners, who will be chosen at random, will have a chance to be featured on special edition Pepsi cans during the summer Olympics.
The winners of this contest will be chosen by fans who can vote for their favorites. They need to download MyClick application on the web portal in order to be able to access everything from voting to status updates.
Pepsi Cola is planning to promote this campaign called ‘Creative Challenge’ big time via TV advertising, internet advertising, MMS, text messaging, point-of-sale promotions in retail outlets, and mobile WAP sites. A huge majority of people in China use their mobile phone as the primary device for interaction and this has given Pepsi tremendous confidence to go ahead and launch this campaign.
These kinds of mobile based contests have become huge successes in the past (read American Idol and other such shows) and I have no doubt that this will become hugely popular too, given the kind of promotion Pepsi is planning to do.
Tags: american idol, beijing olympics, birth date, China, creative challenge, internet advertising, lucky winners, marketer, marketing campaign, MMS, mobile marketing, mobile wap sites, MyClick, Pepsi, pepsi cans, pepsi cola, point of sale, retail outlets, status updates, summer olympics, text messaging, tv advertising, web portal
Technorati Tags: american idol, beijing olympics, birth date, China, creative challenge, internet advertising, lucky winners, marketer, marketing campaign, MMS, mobile marketing, mobile wap sites, MyClick, Pepsi, pepsi cans, pepsi cola, point of sale, retail outlets, status updates, summer olympics, text messaging, tv advertising, web portal
Categories: Cell Phone Advertising, All things mobile phones.
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