WapFly’s role in the world of mobile media

Alright; I’ll be honest with you. I checked out this site only because I read somewhere that David Beckham is associated with them. But I have to tell you, when I did check out the site, I was quite impressed. I’m talking about WapFly Technologies.

WapFly is a company that specializes in building platforms for effective mobile advertising/marketing campaigns in the mobile media space. The company has a lot of platforms and technologies on offer which will be of great use to anyone who is trying to reach his customer base in the mobile media space.

WapFly offers WAP (Wireless Application Protocol), Origin, a platform which helps you build and maintain your mobile sites effectively, SMS Marketing which helps you reach your customers through text messages, location based services, M-Trak, a mobile phone tracking service, PayForIt, an M-Commerce platform, a variety of mobile content, and a host of interactive services for mobile phones. All these services and platforms are very impressive and have become very popular with mobile advertisers and marketers.

I know this post will not be complete without mentioning David Beckham again. So, go here and check out the details on his WAP site.

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

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Mobile World Congress in Barcelona - Few thoughts

The Mobile World Congress in Barcelona is undoubtedly one of the most talked-about events in recent times, especially in the mobile advertising and marketing industry. A lot of big names in the industry were present at the event and they discussed a lot about mobile phone industry, particularly the future of mobile messaging – both text messaging (SMS) and multimedia messaging (MMS). Some interesting points were raised.

As expected, Asia continues to be the dominant player in the mobile phone market. The growth opportunity in countries like India is tremendous and it can easily be termed the most happening market as of now.

In China, mobile spam has increased significantly. Operators are trying hard to prevent mobile spam and working on it. Same is the case with mobile virus.

As far as services like mobile email, mobile instant messenger, and mobile videoconferencing are concerned, the Middle East is considered the biggest market and experts see a lot of scope for growth there.

Compared to the US, Europe is ahead in terms of services like mobile email, mobile music, and MMS and operators consider these services to be a regular source of revenue, apart from calling charges.

The experts stated that while text messaging is the major form of mobile advertising today, MMS and other services will also join the list soon as more and more mobile advertisers are looking to advertise via MMS and mobile internet in high-end phones.

Categories: Cell Phone Advertising, All things mobile phones.

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The impact of mobile advertising in shopping

We’ve been discussing the moves made by biggies like Google, Yahoo, and Microsoft in mobile advertising and marketing for quite some time now. But the point I want to make is, mobile advertising and marketing can have an equally big impact, if not bigger, on small retailers just as it does on biggies. Surprised? Read on.

National Retail Federation usually has an annual conference in which retailers all over the country congregate and discuss various issues. In its last conference, the most important issue discussed was the role of mobile phone in retailing. Small shop owners and retailers agreed on the fact that they need to catch up with the technology of mobile phone and adapt themselves to mobile marketing.

The reasons, as always, are not hard to find. Let’s take a look at the impact of mobile phone in day-to-day shopping.

In Japan, you can use your mobile phone to scan the barcode of a product to check its freshness.

In South Korea, you can order a meal over mobile phone in McDonalds and you will be sent a mobile alert when the meal is ready.

A lot of companies use Bluetooth technology to send ads to customers’ mobile phones while they are in shopping malls or retail stores. You go to Starbucks and wait for your friend. You get an ad in your mobile phone which has a discount coupon for your favorite latte. Nine out of ten times, such an ad will result in a sale for the company.

With this being the case, retailers and small business owners are gearing up to enter their customers’ mobile space. Mind you, this is just the beginning, as mobile advertising is only going to get bigger. When it does, it will bring about a sweeping change in the way we shop.

Categories: Cell Phone Advertising.

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Latin-Pak enters mobile marketing

Latin-Pak, a well-known Hispanic direct marketing company based in California, is the latest entrant into the big, happening world of mobile marketing. With over 12 years of direct marketing experience, Latin-Pak decided that it’s about time it tried its hands on mobile marketing. Latin-Pak plans to reach its target customers through text messaging (SMS), MMS, and WAP. Latin-Pak is pretty confident that it will be able to pull of some good results in its mobile marketing venture and the reasons are not hard to find.

Latin-Pak’s mobile database consists of 2.5 million mobile users who are open to mobile adverts.

Hispanics are among the most active mobile users in the U.S.A. – says a research firm.

Hispanics spend a good deal of time using services such as SMS and MMS apart from talking, which is a huge plus for mobile marketers.

Mobile phone is the primary mode of communication for more than 30% of Hispanics and they have it all the time, which makes it perfect for mobile marketers.

Well; seems Latin-Pak is in for a smooth ride. It’ll be interesting to keep track of its progress in the coming days. Well; that’s what I’m supposed to do; right?

Categories: Cell Phone Advertising.

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What makes mobile advertising industry special?

I know I’ve said this already, but I can’t help but point to this growing pattern in the mobile advertising industry which I think is great.

A small, yet-to-get-noted mobile advertising firm is helping giants in the market reach their target customers via the mobile phone. BrandinHand, a mobile phone advertising and marketing agency, has some big names in its clientele. Procter & Gamble, American Express, and Lionsgate Films are some of its clients. The firm’s total billing comes around $5 million, which is really good for this small a firm.

Mobile advertising is one of those industries where you can succeed if you have the right idea. You don’t need money, you don’t need fame, you don’t need years and years of experience behind you, and most importantly, you don’t even need brand equity. If you have an idea, a concept, which is bound to get results, you can be well on your way to become successful. A lot of these mobile advertising firms were started on very small capital and went on to become successful thanks to VC funding. With proper funding, you can always develop your core competency and expand your company, with which you’ll get big clients, which was the case with BrandinHand.

Categories: Cell Phone Advertising.

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