I’ve time and again mentioned about India and how it is probably the biggest market for mobile marketers in South Asia and stuff like that. But then, I constantly need to remind the skeptics out there that I don’t talk in air. I do have facts to back up my claims. So, here goes.
The country has a strong mobile subscriber base of over 300 million and has over a 100 million new additions every year. So, needless to say, all eyes are on India as far as mobile marketing is concerned.
ICICI Bank, one of the leading banks in the subcontinent, is enjoying great success with its mobile banking initiative. Ever since the bank started offering mobile banking services, there has been a steady growth in the number of mobile banking subscribers. Similarly, many other banks have introduced mobile banking facility and the number of mobile banking subscribers is getting increased by the day.
Surprisingly, Netcore Solutions, a Mumbai based mobile marketing company, has enjoyed an even bigger success than ICICI. The company specializes in creating permission based mobile marketing campaigns and has had a great success rate so far. Netcore offers a service called MyToday, which offers a variety of mobile phone services like headlines of the day, stock market tips and updates, sports updates, health, astrology, and other things which will be sent to the subscribers as text messages. All these text messages will have a text ad at the bottom. So far, the response has been double positive and the company has enjoyed great success.
The company was launched only in 2006 and within just a span of two years, it has more than four million subscribers now. It gets a whopping 300,000 new additions every month. That’s a mind boggling 10,000 additions every single day.
Read it again. 10,000 new additions every day. And that’s for a single mobile marketing company. India will probably have hundreds of such companies in the next few years. Just imagine the kind of business they can do with targeted mobile marketing.
Are you still wondering why India is considered the next big thing in mobile marketing?Tags: marketing campaigns, mobile marketing company, mobile banking, mobile marketing, mobile phone services, mobile subscriber, text messages
Technorati Tags: marketing campaigns, mobile marketing company, mobile banking, mobile marketing, mobile phone services, mobile subscriber, text messages
Categories: Cell Phone Advertising, All things mobile phones.
Nokia is planning to open a series of training labs called ‘Ad Labs’ which will teach traditional advertising agencies the art of mobile marketing. Nokia revealed its plans at the Cannes International Advertising Festival 2008. Mike Baker, the VP and the head of mobile advertising in Nokia, said that Nokia’s traditional advertising staff will benefit tremendously from this training and the long time goal is to make them competent enough to create highly targeted mobile marketing campaigns for their clients. To begin with, Nokia will start Ad Labs in Boston and London.
This is a very important move as far as Nokia is concerned. Of late, Nokia has been trying hard for an image makeover – from just a mobile manufacturer to a mobile marketing conglomerate. If you take a look at Nokia’s actions in the recent past, there is a definite pattern. It acquired Enpocket, developed its own mobile internet platform Ovi, it joined hands with France Telecom, and now it’s planning to open Ad Labs for mobile marketing training. Could it get any more obvious? Surprisingly, yours truly predicted a Nokia vs. Google scenario some time back and it seems it might come true after all. What do you say?
Tags: ad labs, advertising agencies, cannes international advertising festival, Enpocket, france telecom, Google, image makeover, international advertising festival, marketing campaigns, mike baker, mobile advertising, mobile internet platform, mobile marketing, Nokia, Ovi, traditional advertising, training labs
Technorati Tags: ad labs, advertising agencies, cannes international advertising festival, Enpocket, france telecom, Google, image makeover, international advertising festival, marketing campaigns, mike baker, mobile advertising, mobile internet platform, mobile marketing, Nokia, Ovi, traditional advertising, training labs
Categories: Cell Phone Advertising, Nokia.
Finally, here’s some good news for mobile marketers. Access 360 Media’s latest report says brings up a few points which I think will be very reassuring for mobile marketers.
1. Once people subscribe to text message alerts from marketers, they stick to it. The number of people who unsubscribe after getting alerts for some time is very less. In fact, it is only around 4%.
2. The response for mobile marketing campaigns has been very high. On an average, 2 to 4 percent of mobile users click on the ads they get to know get more information. This is way better than the response rate from online ads, which is somewhere around 0.01%.
In my opinion, these two facts prove a point. The one which I’ve been telling again and again and again in this blog. Get your customer’s permission, send useful, relevant ads, and give them the choice to opt out of it any time they want. Rest assured, your mobile marketing campaign will be a success.
Tags: blog, marketers, marketing campaign, marketing campaigns, mobile marketers, mobile marketing campaign, mobile marketing campaigns, mobile marketing, mobile users, online ads, relevant ads, response rate, text message alert, text message alerts, text message
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Categories: Cell Phone Advertising.
Mobicom Corp. recently released its first quarter operating results as of March 31, 2008. The figures were astonishing to say the least. The total revenue was $1,382,858. The total revenue for the same period in 2007, just a year back, was only $54,959. No, that’s not a typo. From $54,959 to $1,382,858 in just one freaking year. That’s a whopping, unbelievable, incredible increase of 2416%.
The important thing, though, is that a major part of the revenue was from Mobicom Korea’s consulting division, which helps its clients develop mobile marketing campaigns. So, there you go. A company, whose revenue is driven primarily from its mobile marketing consulting division, has had an astounding increase in revenue – 2416%.
This brings me to a special request which I have for all the so-called experts who talk trash about mobile advertising all the time.
Dear old mobile advertising experts, the next time you decide to write something along the lines of ‘mobile advertising’s future looks bleak’, etc, etc, I humbly request you to read this news item. Once, twice, and then if you don’t understand, one more time. That, in my opinion, will do a lot of good for you.
Thanks.
Tags: first quarter, Korea, marketing campaigns, marketing consulting, mobicom, mobicom corp, mobile marketing campaigns, mobile advertising, mobile marketing, news item, special request, trash, typo
Technorati Tags: first quarter, Korea, marketing campaigns, marketing consulting, mobicom, mobicom corp, mobile marketing campaigns, mobile advertising, mobile marketing, news item, special request, trash, typo
Categories: Rant.
While experts all over the world are arguing whether or not mobile advertising will grow at the rate it’s been predicted to grow, there is one market which has sent a loud and clear message to all of ‘em. It’s South Africa.
Mobile advertising in South Africa has been very successful and as a result lots and lots of brands are coming up with innovative mobile marketing campaigns to reach out to their target customers. Just check out the facts below.
1. MMS (multimedia messaging service) has been the most successful form of mobile advertising in SA. Most MMS campaigns get a tremendous response within just 48 hours.
2. The response rate for mobile advertising in general has been very good. It’s usually in the range of 10% to 25%, which is way better than the response rates for traditional advertising methods.
3. Amazingly, only less than 1% of people unsubscribe from mobile advertising campaigns on an average.
4. The viral impact of mobile ads has been phenomenal, with mobile users sharing mobile ads with their friends, family, and other people.
5. A lot of companies in South Africa have started their own mobile websites to bring customized mobile content to their customers and the response has been pretty good.
So, South African market has debunked the fact that people in general are averse to mobile ads and all that. Needless to mention, South Africa is said to have the most proactive mobile user base in the world and their data rates are perhaps the cheapest in the world.
This has just reaffirmed my faith that providing useful, relevant mobile content at affordable rates is the key to successful mobile advertising.
Tags: advertising campaigns, advertising methods, marketing campaigns, mms multimedia messaging service, mobile sites, mobile ads, mobile advertising, mobile marketing, mobile user, mobile users, multimedia messaging service, response rate, response rates, south africa, target customers, traditional advertising
Technorati Tags: advertising campaigns, advertising methods, marketing campaigns, mms multimedia messaging service, mobile sites, mobile ads, mobile advertising, mobile marketing, mobile user, mobile users, multimedia messaging service, response rate, response rates, south africa, target customers, traditional advertising
Categories: Cell Phone Advertising, All things mobile phones.
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