Yet another interesting report on mobile advertising

Media analyst Screen Digest recently released a report on mobile advertising which brings out some interesting points.

The report emphasizes that mobile advertising is still in its nascent stage and will grow rapidly in the next few years. However, this is something we’ve all been told about mobile advertising for quite some time now. So, my focus is on two points which I thought stood out from the rest.

Mobile TV will be the major revenue generator as far as mobile ads are concerned. However, it needs to have its own set of metrics in order to be considered an important advertising medium by advertisers. While mobile TV is touted as the next big thing in mobile advertising by many, people need solid data to assess how effective the ads have been and to calculate the ROI. This, I think, is a valid observation.

By 2012, ad-funded mobile games will become hugely popular and over 60 million of such games will be downloaded per year. That is a huge number and should give a lot of hope to mobile advertisers. In my opinion, ad funded mobile games are a great way to reach users without actually ramming ads down their throat. We’ve already seen some examples like product placement in mobile games which have been quite successful in sending a subtle message to viewers through strategically placed ads within the mobile game. However, the report also says that such mobile games will not be the major source of revenue. Even then, I think mobile based games and other such content are a great way to interact with customers which can popularize the brand well.

Categories: Cell Phone Advertising, All things mobile phones.

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