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Yahoo has partnered with AT&T to deliver mobile ads to AT&T’s mobile users. Currently, AT&T has a strong user base of over 70 million. Through this partnership, Yahoo will be able to provide web search for AT&T Mobility customers on AT&T’s customary portal MediaNet and deliver targeted ads to customers who access internet on their mobile phones.
As of now, MediaNet uses Infospace/Motricity and JumpTap for on-portal and off-portal searches respectively. As AT&T has signed up a partnership with Yahoo, soon Yahoo might replace them as the default search service.
Now, if you remember, Yahoo partnered with T-Mobile sometime back in Web n Walk and now, it has partnered with AT&T. Yahoo is simply relentless in its pursuit to become the number one player in search market, a position which is held by its rival Google for ages now. I just love this competition. It’s always good for us – customers. 
Tags: AT&T, AT&T Mobility, competition, Google, Infospace/Motricity, internet, JumpTap, MediaNet, mobile ads, mobile phones, mobile users, search service, T Mobile, Yahoo
Technorati Tags: AT&T, AT&T Mobility, competition, Google, Infospace/Motricity, internet, JumpTap, MediaNet, mobile ads, mobile phones, mobile users, search service, T Mobile, Yahoo
Categories: Cell Phone Advertising, Yahoo.
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