M:Ad - Mobile advertising tracking service from M:Metrics

Some time back, in this blog, I had discussed the need for mobile analytic tools. And now, we have a solution. M:Metrics, the mobile media authority, has come up with M:Ad, a tracking service for mobile advertising in the U.K. From now on, mobile advertisers can track their mobile ad campaigns and get critical data with pinpoint accuracy.

M:Ad will track mobile advertisements and classify them for ease of use. With this, mobile advertisers can get data on what kind of mobile ads are served, when are these ads served, the company behind those ads, and their market penetration. This will bring greater clarity to the mobile advertising industry and help mobile advertisers target potential customers more easily.

First it was the U.S., now it’s the U.K. M:Metrics is slowly expanding its network, which is a good thing for the mobile advertising industry as a whole. Considering that M:Ad was a huge success in the United States, I have no doubt that it will be a success in the U.K. too. The sooner M:Ad goes international, the better it will be for the mobile advertising industry.

Categories: Cell Phone Advertising, All things mobile phones.

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