On why experts shouldn’t talk for people - II

Let me state two things.

First, mobile advertisers and cellular operators, at least as of now, give you the option of opting out of mobile advertisements. I, like every other mobile user, believe that it will stay that way.

Second, don’t ever predict things. Operators know their customers too well to do any such stupid thing like making mobile adverts compulsory. They know that customers can switch to some other network at the flick of a finger if they want to. So, operators will be careful enough not to push their customers too far to make them take a strong decision against them.

I’m done. Now you can read what David Haskin said about ‘the demon’ that is mobile advertising and why I said what I said in the beginning.

PS: Now don’t come up with another post which states that mobile operators around the globe will conspire against mobile users and make mobile ads compulsory, thereby leaving them with no choice or some crap like that. If you actually think that way, contact Mr. Steven Spielberg and get your script ready for the next sci-fi movie.

PPS: I already wrote a rebuttal for an expert who ‘claimed’ something similar. Now, here comes another. Let me see how long this series goes!

Categories: Cell Phone Advertising, Rant, All things mobile phones.

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AdMob + Unicast = Effective Mobile Advertising Campaigns

AdMob, a well known name in mobile advertising, has joined hands with Unicast in an effort to make its mobile advertising campaigns better and more effective. Through this partnership, AdMob will use Unicast’s Rich Media Mobile Platform to make its advertising campaigns richer, better, and more effective.

Rich Media Mobile is a technology which can be used to create rich, effective mobile advertisements and track their performance. Mobile advertisers are thrilled at the prospect of having a technology which will not only make their advertising campaigns better, but also track their performance and hence help them calculate the ROI (Return on Investment) perfectly.

Rich Media Mobile uses a unique technology which can automatically find out the type of mobile phone a user has and the kind of media it can play and offer the mobile content in the right format. In other words, this technology will customize mobile content and deliver it appropriately. This will help mobile marketers deliver their content effectively and enhance the experience of mobile advertising for end users. You can track your advertising campaigns through real-time reporting and assess their effectiveness. The service is compatible with AT&T, Sprint, T-Mobile, Verizon, and other prominent US carriers.

Categories: Cell Phone Advertising.

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