Frengo tops the list of mobile based Facebook application developers

Facebook, as we all know, has opened up to applications and advertisements in its effort to monetize the site. There are a number of mobile applications in Facebook which you can access straight from your mobile. What this means is you don’t have to sit in front of your computer and have access to the internet all the time to keep in touch with your friends and fellow members in Facebook.

Frengo is the leading developer of mobile applications in Facebook. So far, it has developed some very successful Facebook applications including Top Friends, iPredict, My Jokes, and Flirtable. All these applications are mobile compatible. Especially Flirtable, which went live only about a month back, has got a fabulous response from Facebook users and has got over 2 million users.

The main reason behind the success of these applications is that they are all mobile based applications. Internet based applications, though very engaging and all, have their own limitations. You can’t expect to sit in front of the PC all day long and you most certainly can’t expect to keep in touch with your fellow users and friends by the hour. Thanks to the phenomenon of social networking, people these days want to keep in touch with their friends regularly and want to keep track of things by the minute or as they happen. With this being the case, the developers thought, and rightly so, that people need to keep in touch with each other, with or without the internet. In comes the mobile phone. The mobile phone is always with us and we carry it wherever we go. A mobile based social networking application was always going to be a win-win one for both the users and the developers and it’s been proved right yet again. Users get to keep in touch with their friends by the minute as they can send instant messages, gifts, and images, check stats, receive alerts, be notified of events, and so on while the developers get to enjoy the unlimited surge of traffic that their applications get.

Being a Facebook user, I can assure you that a hell lot of people love using these applications and thanks to the unprecedented response for such applications, Facebook has well over 11,000 applications now. I mean; I know mobile advertising and marketing is going to be the next big thing and all that, but the pace at which the industry is growing is simply unbelievable!!!

Categories: Cell Phone Advertising, Mobile Web.

2 comments.

Mobile based reminder service from Kwiry

How forgetful are you? Seriously; do you keep forgetting things often that you wish someone would remind you at the right time or at least store it somewhere so that you can retrieve it later? Well; the solution is here in the form of Kwiry, the latest entrant into the world of mobile advertising and marketing.

Kwiry has developed a mobile based free service which helps you set reminders for anything you want, any time of the day. For example, you see an ad for Spice Girls reunion and want to note it down somewhere to check it out in detail later. You can simply take your mobile phone and text the message Spice Girls Reunion to 59479 (KWIRY). The next time you’re online, you can either log on to kwiry.com or check out the email from Kwiry for the search results for Spice Girls reunion. Also, in your Kwiry homepage, there will be a list of reminders that you’ve set so far, easy to manage and view. On top of it all, you can also share these reminders with your friends and let them share theirs with you. This is a free service and Kwiry doesn’t charge you anything, but you have to bear the standard SMS rates from your carrier.

Kwiry is wooing a lot of advertisers and marketers to join this viral mobile marketing campaign. The founders say this could be a big success as it’s viral in its very nature. I personally think it’s a good service and especially it’s a free service, it might find a lot of takers. But the success of this service will depend on how well Kwiry is able to market itself and get a strong customer base. Let’s wait and watch. In the mean time, why don’t you check out Kwiry and tell me whatcha gotta say?

Categories: Cell Phone Advertising.

3 comments.