MobiAd - a new mobile advertising service in the Middle East

Zain, a very famous mobile phone service provider in the Middle East and Africa, has joined hands with Javna, a software and wireless solutions firm, to launch MobiAd – a one-of-a-kind mobile advertising service.

People behind this collaborative effort are very confident about their mobile marketing service. In MobiAd, customers can choose the ‘channel’ they are interested in. It could be sports, consumer electronics, marketing, or technology – you can choose the channel and you will get mobile ads accordingly. As a customer, you will also be rewarded with freebies like free local calls, free international calls, free text messages, and random gifts to appreciate your taking part in the mobile advertising service.

This news is very important for a reason. The Middle East market is considered one of the most lucrative markets for mobile advertising and this launch can have a great impact in future. In fact, the mobile advertising market share in this part of the world is estimated at around a whopping $7 billion annually.

This is great news for mobile advertisers in the Middle East. As we already know, Asia is a little ahead of other markets in terms of mobile advertising technologies and the revenue generated. But with efforts like this, other markets are catching up very fast, which is good for the mobile advertising industry as a whole.

Categories: Cell Phone Advertising, All things mobile phones.

1 comment.

What makes mobile advertising industry special?

I know I’ve said this already, but I can’t help but point to this growing pattern in the mobile advertising industry which I think is great.

A small, yet-to-get-noted mobile advertising firm is helping giants in the market reach their target customers via the mobile phone. BrandinHand, a mobile phone advertising and marketing agency, has some big names in its clientele. Procter & Gamble, American Express, and Lionsgate Films are some of its clients. The firm’s total billing comes around $5 million, which is really good for this small a firm.

Mobile advertising is one of those industries where you can succeed if you have the right idea. You don’t need money, you don’t need fame, you don’t need years and years of experience behind you, and most importantly, you don’t even need brand equity. If you have an idea, a concept, which is bound to get results, you can be well on your way to become successful. A lot of these mobile advertising firms were started on very small capital and went on to become successful thanks to VC funding. With proper funding, you can always develop your core competency and expand your company, with which you’ll get big clients, which was the case with BrandinHand.

Categories: Cell Phone Advertising.

1 comment.