Google to introduce its mobile advertising service in China

After its successful mobile advertising deal with Japan’s topmost mobile carrier, Google is all set to sign a similar deal in China. Google has officially announced that it will soon launch a mobile advertising service which will cover mainland China, Taiwan, and Hong Kong.

While Google has made it clear that it will be partnering with Far EasTone and Chunghwa Telecom in Taiwan, it has not said anything about its partnerships in mainland China.

Chinese mobile market is considered one of the fastest growing markets in the world and Google has stepped into it with great expectations. It remains to be seen if this deal can turn out to be as successful as the one it signed in Japan with NTT DoCoMo.

Categories: Cell Phone Advertising, Google.

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MobiAd - a new mobile advertising service in the Middle East

Zain, a very famous mobile phone service provider in the Middle East and Africa, has joined hands with Javna, a software and wireless solutions firm, to launch MobiAd – a one-of-a-kind mobile advertising service.

People behind this collaborative effort are very confident about their mobile marketing service. In MobiAd, customers can choose the ‘channel’ they are interested in. It could be sports, consumer electronics, marketing, or technology – you can choose the channel and you will get mobile ads accordingly. As a customer, you will also be rewarded with freebies like free local calls, free international calls, free text messages, and random gifts to appreciate your taking part in the mobile advertising service.

This news is very important for a reason. The Middle East market is considered one of the most lucrative markets for mobile advertising and this launch can have a great impact in future. In fact, the mobile advertising market share in this part of the world is estimated at around a whopping $7 billion annually.

This is great news for mobile advertisers in the Middle East. As we already know, Asia is a little ahead of other markets in terms of mobile advertising technologies and the revenue generated. But with efforts like this, other markets are catching up very fast, which is good for the mobile advertising industry as a whole.

Categories: Cell Phone Advertising, All things mobile phones.

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